Airship Mobile Marketing: Take It or Pass? (Straight Talk on Pricing Specifically as of May 2025)
-
KONNECT KIWI EDITORS
- |
- May 24, 2025
KONNECT KIWI EDITORS
Airship–formerly known as Urban Airship–is a mobile marketing platform headquartered in Portland, Oregon. The company offers an incredible breadth of channels and open connectivity to reach your customers anywhere, anytime.
With its mobile-first, data-led approach, push notifications, and in-app messages, your brand can easily focus on your customers and their needs. You get value from acquisition and activation to engagement and loyalty.
Meanwhile, the platform doesn’t disclose its prices on its website. You can only find the plans and their descriptions. You need to sign up for a free account and contact a representative if you need to know how much each plan costs.
With that being said, is Airship mobile marketing worth buying or not? Read on to unveil more details.
✅ You’re a retailer or run an e-commerce business: With Airship’s mobile marketing solution, you can easily create and send personalized messages such as special offers, updates on sales, abandoned cart reminders, and more–to boost customer engagement.
✅ You run a travel and hospitality business: If you own a travel and hospitality business, it is a requirement that you provide avenues to keep your customers informed and updated. Airship offers real-time updates, booking confirmations, check-in reminders, and more.
✅ You seek AI-driven insights: Airship provides features such as generative and predictive AI with which you can gather advanced analytics to tell customer behavior. By gathering those insights, you can personalize interactions to suit the user.
✅ Your business requires comprehensive mobile marketing tools: With Airship, you have access to a variety of tools and features to help streamline your mobile marketing process. You have access to things like in-app messaging, push notification, web notifications, mobile wallet integration, email, and SMS.
✅ You want to run SMS marketing: SMS marketing can be a powerful approach to engaging with customers. You can send text messages containing promotions and information about your business to customers via SMS. If this sounds like what you’re looking for, you can give it a try.
✅ You seek to leverage the power of push notifications: With push notifications, you can easily send timely, relevant messages straight to a user’s mobile device. That way, you can easily increase engagement, and hopefully conversion.
❌ You desire to know prices up front: Beware that Airship’s specific pricing details are usually provided upon request. If you find it stressful speaking with a representative to get a quote, you may consider other providers.
❌ Your business doesn’t have a mobile presence: Don’t waste your time and money investing in a mobile marketing solution if your business doesn’t need one. Similarly, if your business doesn’t have a significant mobile user base, you may consider other marketing methods.
❌ You have a non-digital business: You may find the Airship mobile marketing solution inappropriate for you if your business operates primarily offline and doesn’t connect with customers through online media. Investing in Airship mobile marketing may be a total waste of time and resources.
The Bottom Line
🌐 If you’re seeking a mobile marketing solution for your business operations, Airship has the right features for you. The platform has useful features such as push notifications, in-app messages, mobile-first, data-led approach among many others. Airship is a great choice to market your business through a mobile means.
Airship’s mobile marketing solution is ideal for businesses but pricing is one of the factors that determines whether to take it or pass.
Airship offers a free plan and a free trial. That’s a good thing, though. But you know, the freebies aren’t always comprehensive. You always gotta upgrade to a paid plan, if you truly want to get the full features your business needs.
That’s where the problem lies with Airship.
The platform doesn’t provide specific pricing details for its plans. The company believes that your business needs are unique, and so, allows you to tender your needs before getting a quote.
That means, you must contact Airship’s representative to get the most accurate and personalized quote.
But the question is: does the company provide value?
For what it’s worth, Airship offers two plans that contain the necessary features a business needs to scale.
First is the AXP Essentials. This plan is designed for small brands, or newbies in the mobile marketing game. It promises to deliver a best-in-class mobile app for up to 5 million addressable users.
In this plan, you’ll get push and web notifications, no-code experience, scenes, stories, surveys, message and preference center, experience editor, journeys and lots more.
Finally, you have the AXP Enterprise. If you run a mid-market or enterprise brand, you can leverage Airship’s AXP Enterprise plan. Aside from the features you find in the AXP Essentials, you also have other tools like mobile wallet, email and SMS sender, cross-channel orchestration, feature flags and holdout experiments, integration library, and strategic guidance.
Each plan is designed to meet specific needs. If what you seek is not found in the plan, you can always speak with Airship’s representative to get a custom quote. Alternatively, check other providers.
Beware that Airship’s pricing isn’t transparent. What this means is that you can’t find standard pricing plans on its website. While the platform offers different price tiers, you must speak directly with a representative to get a quote.
Be careful with companies that do not clearly state how much their prices are. Such companies don’t allow you to compare their prices with alternative solutions. You may be a victim of price games.
Before approaching Airship, clearly outline what you need. That doesn’t mean they are fraudsters. There is no data online regarding such a claim. However, you must keep an open eye to shield yourself from being prey.
Recall, earlier, this article explains to you the different plan tiers Airship offers, and also pointed that the platform doesn’t provide prices on its website. To get the actual figure you’re paying for each plan, you must contact Airship directly.
However, there are other ways you can get a clue as to Airship’s pricing model. One of which is by making an educated guess based on what Airship’s competitors offer.
OneSignal is a good place to start with. It is among the few mobile marketing platforms that disclose its prices on its website. Aside from its free plan, OneSignal charges $9/month (aside from its usage costs by channel) for its starting plan, known as Growth.
On the contrary, CleverTap, a viable competitor to Airship seems more expensive. While the platform offers a free plan, CleverTap charges $75 to offer you its lowest plan–Essentials. That is a $66 difference when compared to OneSignal.
Localytics, now part of Upland Software, is a similar platform to Airship which charges something close but not so close to CleverTap. The platform takes $95/month for the Premium edition–the lowest price you can get for its mobile marketing solution.
From all the data collected, you can assume that Airship’s lowest price should be within the range of $60 to $100, based on what competitors are offering. Whatever the case may be, ensure you get the value for your money, and features that are tailored to your needs.
Both Braze and Airship are customer engagement platform providing mobile marketing solutions for businesses.
With Braze, “Customers don’t have campaigns, they have relationships.” That means you can leverage on Braze’s mobile marketing tools to build stronger first-party connections with users.
When it comes to pricing, both Braze and Airship are discrete. You can only get the actual price you’re paying to access Braze’s plans when you contact its representative directly.
MoEngage and Airship both offer customer engagement solution, delivering personalized experiences across various media. Both providers are similar in terms of features. They both offer push and web notifications, in-app messaging, SMS, email, and more.
Both platforms also provide AI-driven insights and predictive analytics. These metrics you to understand how your users behave, and know where and how to improve your campaign.
When it comes to pricing, MoEngage offers two price tiers–Growth plan and Enterprise. The Growth plan is designed to help your team grow and retain your customers.
The Enterprise plan provides essential solutions for your business if you’re running a multi-functional team, helping you create a tailored experience for every customer.
Just like Airship, MoEngage doesn’t disclose the prices for each plan. This is because the company believes your needs are unique. Maybe, it’s a general concept across the mobile marketing industry. Perhaps.
OneSignal is a popular customer engagement platform–just like Airship. Both companies are contenders. OneSignal is known for its push notification service, in-app messaging, customization, A/B testing, email, SMS, and lots more.
Unlike Airship, OneSignal discloses some of its pricing plans on its website. The platform begins with a free plan that offers you powerful essentials to run your small business at $0/mo.
Next is the Growth plan which costs $9/month (excluding cost of usage by channel). Other plans include the Professional and Enterprise plans–both of which offer custom pricing. You must contact a representative to know how much each plan costs.
PRO TIPS >>> How to do Mobile Marketing
As you consider purchasing Airship mobile marketing prices, keep in mind that prices can change. Some factors can help you gauge the value of a mobile marketing solution, as you’re about to see them. Here’s how Airship mobile marketing prices work.
The number of notifications can influence how much you pay. When the number of SMS, emails, in-app messages, and push notifications is high, Airship charges you more accordingly.
Airship offers custom integrations with other systems including CRM, ERP, and many more. When you request more complex integrations, expect to pay higher prices. These integrations don’t normally come with the original plans. So, check to see your business’ integration needs and know if you should add them into your budget or not.
While Airship offers two plan tiers that contain different features, the platform allows you to request a custom quote. This is usually useful if you need tailored solutions that are not found in either of the plans, distinctively.
If you’re subscribing to a plan with Airship, remember that the length of the contract has a lot of impacts on the price you pay. If you’re opting in for a monthly payment, you may not enjoy discounts compared to the yearly or biannual billing method.
Economic conditions can influence the prices of Airship mobile marketing solutions. Whenever the market experiences currency fluctuation, inflation, or high demand and supply, the company may adjust its pricing to meet the current market condition.
Prices for mobile marketing solutions can be impacted due to a variety of factors. If you properly understand these factors, they can help you choose solutions that align with your business needs and budget effectively and efficiently.
In the industry, the range and sophistication of features a company offers impacts its prices. Feature set including push notifications, advanced segmentation, in-app messages, analytics, automation, A/B testing, and more.
When the world experiences some global challenges, prices in the industry can be impacted. For instance, in situation where there is war, prices may decline due to a decline in business operations as a result of the war. Similarly, if there’s a global pandemic, such as COVID-19, marketing prices may go up or come down, depending on how the market responds to the situation.
You can expect price changes in marketing solutions due to compliance with data protection and privacy regulations. When service providers ensure to meet specific compliance such as GDPR, CCPA, and HIPAA, you can also expect price changes.
The level of locations a provider covers has a significant impact on its prices. If, say, an Airship decides to operate in multiple regions or countries, the need for factors such as localization, language support, and adherence to regional regulations can influence pricing.
With the presence of similar mobile marketing brands in the market, there may need for price adjustments to stay relevant in the market and retain your patronage. Providers may be forced to lower their prices to attract buyers. Providers may also go as far as offering robust features to outperform their competitors. You can take advantage of market competition and cut down on some costs.
From time to time, providers offer discounts and promotions for existing and new customers. You can monitor these seasons of price reduction and leverage them. But while doing so, be careful of baits. Some tricky providers may use their promos and discount seasons to lure you into signing up for a plan you don’t bargain for.
You can position yourself to get the best that Airship has to offer when it comes to mobile marketing. If you don’t understand how things work, and when to make purchases, you may not enjoy the full benefits that Airship provides. With that said, some factors can help you get the best deal with Airship mobile marketing.
Every business has its unique needs and requirements—including yours. Before signing a deal with Airship for a mobile marketing solution, identify the specific features and services you may need. This way, you can effectively plan your budget, and sieve out things you don’t need.
There are several mobile marketing solutions out there ready to give you better deals. Get quotes from as many alternatives as possible and compare their pricing and offerings. Use the information you gather to strike better deals with Airship.
Your business may not need all the features a price plan offers. Similarly, Airship’s plans may not have all the features your business needs. So, what do you do at this point? It’s simple. Ask for a quote. Speak with Airship’s customer representative to give you a quote that’s tailored to your specific needs and utility.
Understand that prices are subject to adjustments. If you can come to a reasonable balance, Airship can bend its rules to accommodate you. So, don’t be scared to ask for a discount or price cut. Use your negotiation skills to your advantage.
Airship occasionally incentives especially during fiscal quarter or year. During this period, most providers—including Airship—are more motivated to close deals. You can key into these timings to get better deals.
If there a contract you need to sign, make sure you understand what it entails. Seek legal advice if possible. That way, you protect yourself from any unnecessary charges, hidden fees, or unfavorable terms.
GET SMARTER >>> Textedly Mobile Marketing vs Airship Mobile
Well, for what it’s worth, the Airship mobile marketing solution is affordable based on a couple of factors.
First, Airship offers a free plan. The free plan gives you access to limited features while preserving the premium benefits for paid subscribers. If you desire full features and full access, you may consider the paid packages.
Second, it provides a free trial where you access some of the full features for a limited period.
As you decide whether to take Airship or pass, remember to factor in your budget. Your budget helps you to set limits and boundaries to your spending. This is very crucial. It’s like the saying that goes, “Cut your coat according to your size.”
You may also want to consider your business needs and requirements. This consideration helps you to filter features you don’t need, while requesting for the more useful ones. This is where custom quotes come in.
Before answering this question, remember that Airship is a mobile marketing solution that helps to boost your customer interaction.
Don’t waste your money and time investing in Airship mobile marketing solutions if your business does not have a mobile presence or significant mobile user base. Also, if your business works only offline, you shouldn’t bother getting an Airship mobile marketing solution.
With that been said, take Airship’s mobile marketing solution if your budget is within range. Check your affordability to know whether you can buy any of the plans without hurting your business capital.
Consider Airship’s mobile marketing solution if you run an online business, a travel and hospitality business, or seek AI-driven insights. Also ponder Airship, if you want to run SMS marketing, leverage the power of push notifications, and harness the rich collection of mobile marketing tools.
The Bottom Line
🌐 Airship’s mobile marketing solution is a good choice if you desire to promote your business and increase customer engagement using mobile marketing tools. Remember, the company doesn’t offer pricing on its website. You must contact its representative directly to get a quote. And keep your eyes open against price games.
How we make money
Konnect Kiwi is an independent, advertising-supported publisher and comparison service. Konnect Kiwi is compensated in exchange for featured placement of sponsored products and services, or your clicking on links posted on this website.
This compensation may impact how, where and in what order products appear. Konnect Kiwi does not include all companies or all available products.
© 2025 Konnect Kiwi. All Rights Reserved.
