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Best Email Marketing Software for Agencies of April 2025

Best-Email-Marketing-Software-for-Agencies
Table of Contents

Introduction

In the dynamic world of digital marketing, your agency requires cutting-edge tools to deliver exceptional results for your clients. Choosing the right email marketing software is important for driving engagement, conversions, and client satisfaction.

Top contenders include Mailchimp, Zoho Campaigns, Drip, Campaigner, and GetResponse. Each platform offers unique features suitable for your agency’s needs, from advanced automation to seamless integration. Explore top email marketing solutions to empower your agency to deliver impactful campaigns and drive client success.

1. Mailchimp
2. Zoho Campaigns
3. Drip
4. Campaigner
5. GetResponse
Pro Tips
Recap

1. Mailchimp

Mailchimp

9.9/10

Mailchimp’s robust features, including email and SMS marketing, automated journeys, and content creation, make it an ideal choice for your agency. With intuitive AI tools and personalized onboarding services, you can streamline marketing tasks, boost customer engagement, and drive conversions.

Its competitive pricing, extensive integrations, and easy data migration minimize disruptions, while diligent support and on-demand assistance ensure your agency delivers unique experiences and achieves business goals effectively.

  • Offers a wide array of powerful features, including email & SMS marketing, automated journeys, and content creation.
  • Boasts a substantial user base of over 12 million global users
  • Provides personalized onboarding services
  • Utilizes generative AI through Intuit Assist to automate manual marketing tasks
  • Offers a comprehensive suite of marketing tools, including marketing automation, SMS marketing, reporting & analytics, and more.
  • Facilitates seamless integration with other platforms through its open API, ensuring minimal disruptions during the migration process and allowing you to continue using your preferred tools.
  • Offers no SMS marketing to users outside of the US
  • Provides no extensive onboarding support for users on lower-tier plans
  • Requires additional payment for SMS credits
  • Lacks certain advanced reporting features compared to other platforms

Temporary Offer: Save 50% for 12 months on Mailchimp’s email marketing and automation services.

Plans and Pricing:

Free Plan:

  • No monthly charge, available for up to 500 contacts.
  • Allows you to create email campaigns and gain insights about your customers.

Essentials Plan:

  • From $13.50 per month, with a discount rate of $6.50 for the first 12 months.
  • Provides testing and scheduling features to send the right content at the right time.

Standard Plan:

  • From $20 per month, with a discount rate of $10 for the first 12 months.
  • Offers personalization tools, optimization features, and enhanced automation.

Premium Plan:

  • From $350 per month, with a discount rate of $175 for the first 12 months.
  • Includes dedicated onboarding, unlimited contacts, priority support, and is custom for teams.

Key Plan Features:

  • Monthly Email Sends: Ranges from 1,000 to 150,000 depending on the plan.
  • Automated Customer Journeys: Varies from up to 4 journey points to up to 200 journey points.
  • Customer Support: Phone, priority support, email and chat support are available depending on the plan.
  • Integrations: Over 300 integrations are available across all plans.
  • A/B Testing, Send Time Optimization, Content Optimizer, Multivariate Testing: Available in Premium and Standard plans.
  • Generative AI Features: Available as a beta feature in Premium and Standard plans.
  • Campaign Manager: Available in Premium and Standard plans.
  • Premium Migration Services: Available for Premium plan users with large contact lists.
  • Admin Users: From 1 to unlimited depending on the plan.
  • Personalized Onboarding: For Premium and Standard plans with varying sessions.
  • Email Marketing & Segmentation: Various features are inclusive such as forms, landing pages, pre-built templates, and more.
  • Audiences: From 1 to unlimited depending on the plan.
  • Role-based Access: 0 to 5 roles depending on the plan.
  • Reporting & Analytics: Varies from limited to comprehensive depending on the plan.
  • Nonprofit Discount: As a nonprofit or charity organization, Mailchimp offers you a 15% discount.
  • Pay As You Go: Option available for infrequent senders to buy email credits instead of a monthly plan.

MORE >>> GetResponse Email Marketing Review

2. Zoho Campaigns

Zoho-Campaigns

9.7/10

Zoho Campaigns offers an extensive toolkit for your agency to excel in email marketing. With dynamic personalization, interactive elements, A/B testing, and advanced automation, you can deliver specific messages effectively. Features like contact tracing and send-time optimization enhance campaign performance. Integration with ecommerce platforms facilitates distinct follow-ups and promotions.

It ensures privacy compliance and provides seamless mobile accessibility. Overall, Zoho Campaigns equips you with the tools necessary to optimize client communication and drive sales.

  • Offers you a comprehensive toolkit custom for your agency
  • Provides advanced automation features, enabling your agency to set up drip series and workflows
  • Supports dynamic personalization, allowing you to easily tailor email content, images, and CTAs
  • Facilitates seamless integration with various platforms, enabling you to connect with in-house and external tools
  • Prioritizes privacy and compliance, ensuring that you can perform permission-based marketing securely
  • Offers no dedicated IPs for free plan
  • Lacks advanced segmentation capabilities necessary for agencies dealing with diverse client bases
  • Lacks robust CRM integration options
  • Has limited A/B testing features
  • Guarantees compliance with laws only in certain jurisdictions

Plan Options:

Forever Free:

  • Price: $0
  • 2,000 contacts
  • 6,000 emails per month
  • 5 users
  • Signup forms
  • Basic existing email templates
  • Compliance check

Standard:

  • Price: $3/month
  • Features from Forever Free
  • Limitless emails
  • Up to 10 users
  • Basic segmentation
  • Advanced email templates
  • Simple drag-and-drop workflows
  • SMS marketing

Professional:

  • Price: $3.75/month
  • Features from Standard
  • Limitless emails
  • 20 users
  • Adaptive content
  • Advanced segmentation
  • Contact rating and labels
  • Extensive drag-and-drop workflows
  • Email polls and attachments
  • Bulk sending
  • Time zone sends
  • Optimal open time sends
  • Text message marketing
  • Online shopping cart recovery and purchase follow-ups with workflows
  • Modal forms

3. Drip

9.6/10

Drip offers data-driven, automated marketing solutions perfect for agencies. With its robust features including email design, onsite campaign creation, segmentation, automation, and insightful analytics, you can effectively engage your audience and drive revenue growth for your clients.

Drip’s personalized approach ensures tailored communication, while its seamless integration with over 150 platforms streamlines workflow and maximizes efficiency, making it an ideal choice as a comprehensive email marketing software.

  • Supports email marketing with easy-to-use design and scheduling features
  • Facilitates onsite campaign creation through a drag-and-drop interface
  • Enables powerful segmentation based on behavior and engagement data
  • Provides data-driven automated marketing
  • Offers super-personalized automated marketing tools
  • Offers detailed insights and analytics dashboards
  • Offers limited integration options for agencies
  • Has a pricing structure that may not be conducive for agencies handling clients with varying list sizes.
  • Has limited customization options inadequate for meeting diverse client requirements.
  • Has complexity in managing multiple clients and campaigns on its interface
  • Lacks comprehensive features for streamlined agency-client collaboration.
  • Affordable Pricing Tiers: Pricing starts as low as $39 per month for up to 2,500 people, including limitless email deliveries, campaigns, and online support.
  • 14-day Free Trial: Experience the full capabilities of Drip with a 14-day trial. No credit card is necessary.
  • Features: Market across multiple channels, in-app insights and guidance, extensive customer segmentation, existing playbooks like cart recovery, single-click integrations with your store, and comprehensive A/B testing.

4. Campaigner

Campaigner

9.3/10

Campaigner offers advanced email marketing features including automation workflows, personalization options, and SMS integration, essential to enhance your client engagement and conversion rates. With a user-friendly interface, customizable templates, and validation tools, Campaigner streamlines campaign creation and management.

Additionally, its Reputation Defender ensures list health and deliverability, crucial for maintaining your client satisfaction and sender reputation. Flexible pricing options cater to your various agency needs, making Campaigner an ideal choice to optimize your email marketing strategies efficiently.

  • Offers advanced email marketing features
  • Provides multi-channel automation workflows
  • Has Reputation Defender which protects your reputation as a sender
  • Allows for hyper-personalized messages that enhance campaign performance and drive results.
  • Ensures 100% mobile responsiveness and facilitates seamless team collaboration
  • Has 24/7 expert phone, chat, and email support inclusive in all plans
  • Lacks flexibility in pricing for agencies
  • Provides little depth of customization for agencies with diverse client bases.
  • Lacks advanced integration requirements for agencies working with complex marketing tech stacks.
  • Has minimal compliance support for your agency if you work with clients in highly regulated industries.

Pricing Plans:

  • Starter: $59 per month and above for up to 5k contacts with basic features.
  • Essential: $179 per month and above for up to 25k contacts with custom content and more.
  • Advanced: $649 per month and above for up to 100k contacts with automatic workflows and over 60 features.
  • eCommerce: $79.95 per month and above with Cart recovery emails, limitless contacts and more.

Features: Automation Workflows, Multi-channel Support, Continuous campaigns, Custom and Timely Content, Validation Checks, Campaigner SMS, Personalization, Drag & Drop Builder, Team Template Management, 24/7 Support.

Add-ons: Reputation Defender & Custom Pricing

Free Trial: Start a free 30-day trial with full access to all features.

5. GetResponse

GetResponse

9.0/10

GetResponse offers a comprehensive suite of email marketing tools including AI-powered email generation, automation workflows, advanced segmentation, and ecommerce integrations. Its scalable pricing plans accommodate your diverse client needs.

Features like customizable landing pages, webinars, and 24/7 support enhance client engagement and satisfaction. With its free trial and discounted plans for nonprofits, GetResponse facilitates your agency’s growth, client acquisition, and retention.

  • Provides an affordable platform for your agency
  • Offers a wide array of features such as AI-powered email generation, autoresponders, and more
  • Facilitates list growth through intuitive signup forms, pop-ups, and landing pages
  • Enables you to nurture subscribers with valuable content using AI-powered newsletters
  • Equips you with comprehensive analytics to track the performance of email campaigns
  • Offers a low level of customization and advanced features for larger agencies with complex client needs.
  • Is limited in terms of scalability, especially for agencies managing multiple client accounts
  • Lacks comprehensive support for integrating with a wide range of common third-party tools
  • Provides insufficient flexibility in pricing and plans to accommodate the fluctuating needs and budgets of your clients.
  • Lacks robust security measures and compliance standards necessary for handling sensitive client data

Monthly Plans:

Email Marketing: $19 monthly

Includes: Autoresponders, AI campaign builder, Website and landing pages, Newsletters, AI email creator, Registration forms and popups.

Marketing Automation: $59 monthly

Entails all features in Email Marketing, with Marketing automation, Online seminars, Extensive segmentation, Contact rating, Event-based workflows, Sales channels

Marketing Ecommerce: $119 monthly

Has everything in Marketing Automation, with Cart recovery, Promo codes, Product recommendations, Advanced ecommerce integrations and tools, Smart transactional emails, Online push notifications

Free Trial: Sign up for a free account and try all standard plan features free of charge for 30 days. No need for credit card use.

GET SMARTER >>> Best Email Marketing Software for Reporting and Analytics

Pro Tips

  • Evaluate Comprehensive Features: Look for platforms offering a wide array of features like email and SMS marketing, automation workflows, dynamic personalization, and advanced analytics to cater to diverse client needs efficiently.
  • Consider Scalability and Integration: Choose a platform that can seamlessly scale with your agency’s growth and integrates well with other tools and platforms commonly used in your workflow, ensuring smooth operations across multiple channels.
  • Prioritize Ease of Use and Onboarding: Opt for a user-friendly platform with intuitive interfaces and personalized onboarding services to minimize learning curves and maximize productivity from the get-go.
  • Ensure Compliance and Security Measures: Select a platform that prioritizes privacy compliance and data security, especially if you handle sensitive client information, ensuring adherence to regulations and protecting client trust.
  • Assess Customization and Flexibility: Look for software that offers customizable options and flexible pricing plans to accommodate varying client needs and budget constraints effectively.

Recap

Mailchimp, Zoho Campaigns, Drip, Campaigner, and GetResponse offer diverse email marketing solutions for agencies. Mailchimp stands out with its AI-driven tools and personalized onboarding. Zoho Campaigns excels in dynamic personalization and compliance. Drip focuses on data-driven automation and segmentation.

Campaigner emphasizes advanced features like automation workflows and reputation management. GetResponse offers scalability and integrations with over 170 platforms. Each platform caters to agency needs with various pricing plans and features, ensuring efficient client communication and engagement.

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