BuzzSumo Content Marketing Software Review (April 2025)

BuzzSumo-Content-Marketing-Software-Review

Table of Contents

Our Verdict

BuzzSumo is a cloud-based content marketing software that helps you discover trending content, analyze top performing content, and identify influencers.

You get insights into what content resonates with audiences and leverage the platform to develop data-driven content strategies that generate social media engagement and brand awareness.

Pros

  • Provides insights into content performance.
  • Helps identify trending topics.
  • Facilitates competitor analysis.
  • Offers influencer identification.
  • Allows content monitoring and alerts.

Cons

  • Is expensive for some users.
  • Has limited features in lower-tier plans.
  • Uses an interface that can be overwhelming for beginners.

Who BuzzSumo Content Marketing Software Is Best For

Choose BuzzSumo content marketing software if you’re someone who:

  • Is a digital marketer: Utilize BuzzSumo for content performance analysis, competitor insights, and influencer identification to enhance your marketing strategies
  • Creates content: Access trending topics, identify popular content formats, and monitor industry trends to create engaging content.
  • Manages social media: Use BuzzSumo to discover viral content, track social media engagement, and identify key influencers for collaborations.
  • Is an SEO professional: Leverage BuzzSumo for keyword research, backlink analysis, and content optimization to improve your website’s search engine rankings.

Who BuzzSumo Content Marketing Software Isn’t Right For

Think of other alternatives if you’re someone who:

  • Manages a small business with limited budgets: Due to its potentially high cost, BuzzSumo is not feasible for your business if it has tight financial constraints.
  • Does not focus on content marketing: If content marketing isn’t your primary strategy, the investment in BuzzSumo is not necessary.
  • Requires extensive customization options: BuzzSumo’s features may not be customizable enough, especially if you have high specific needs.
  • Seeks a comprehensive all-in-one marketing solution: BuzzSumo primarily focuses on content marketing, so look elsewhere if you’re looking for broader marketing functionalities.

What BuzzSumo Content Marketing Software Offers

What-BuzzSumo-Content-Marketing-Software-Offers

BuzzSumo offers a content marketing software suite that helps you with various aspects of your content strategy, from ideation to promotion.

  • Discover trending topics: BuzzSumo helps you find what content is popular and generating buzz around your niche. You can see what kind of content performs well and use that to inform your own strategy.
  • Identify influencers: Find relevant influencers in your field who can help promote your content. BuzzSumo provides insights into their audience engagement and reach.
  • Analyze competitor content: See what content your competitors are creating and how it’s performing. This can help you identify gaps in the market and opportunities for your own content.
  • Explore question analyzer: Uncover real questions your target audience is asking online, allowing you to address their pain points directly in your content.

Get suggestions for content formats, titles, and angles based on what’s performing well.

  • Identify brand mentions: Track mentions of your brand or keywords online and respond accordingly.
  • Influencer outreach: Find contact information for relevant influencers and build relationships with them.

BuzzSumo Content Marketing Software Details

BuzzSumo is a comprehensive content marketing software that provides you with valuable insights and tools to enhance your content strategy.

BuzzSumo integrates with various platforms such as Buffer, Hootsuite, and HubSpot, allowing you to seamlessly incorporate it into your existing workflows.

The platform offers intuitive dashboards and reports to visualize data and track performance metrics. BuzzSumo’s database covers a wide range of industries and topics, providing you with extensive insights into your target markets.

Customer support is available to assist you with any questions or issues you may encounter while using the platform.

When it comes to pricing, BuzzSumo offers tiered pricing plans to fit your business’ size and needs. Plans start at $199 per month and go up to $999 per month.

It offers a free trial, so you can test out the platform before committing. You can save money by billing annually, with discounts reaching up to 20%.

To have a clearer view of BuzzSumo’s billing information, here’s a breakdown below:

  • Content Creation (starts at $199/month): Ideal if you’re an individual marketer, includes unlimited searches, content analyzer, and 2 alerts.
  • PR & Comms (starts at $299/month): Adds features like competitor monitoring and brand mentions.
  • Suite (starts at $499/month): If you run a small team, this plan offers everything in PR & Comms, plus social media monitoring and more alerts.
  • Enterprise (starts at $999/month): Targets large agencies, with priority customer support and higher limits on features.

Where BuzzSumo Content Marketing Software Stands Out

Where-BuzzSumo-Content-Marketing-Software-Stands-Out

Comprehensive content insights

BuzzSumo offers detailed analytics on content performance, including social shares, backlinks, and engagement metrics.

This comprehensive data allows you to gain deep insights into what content resonates with your audience and informs your content strategy.

Trending topic identification

The platform’s ability to identify trending topics and popular content in real-time enables you to stay ahead of the curve and create timely and relevant content that captures audience interest.

BuzzSumo provides robust competitor analysis tools, allowing you to monitor your competitors’ content strategies and performance.

By understanding what works for competitors, you can adjust your own approach and stay competitive in your industry.

Influencer identification

BuzzSumo’s influencer identification features help you identify key influencers in your niche and leverage their networks for content promotion and collaboration.

With this, you can amplify your content reach and engagement through influencer partnerships.

Content monitoring and alerts

BuzzSumo allows you to monitor mentions of your brand or relevant keywords across the web, providing valuable insights into industry trends and discussions.

Additionally, you can set up alerts to receive notice when specific keywords or topics are mentioned online, enabling you to stay informed in real-time.

User-friendly interface

Despite its powerful features, BuzzSumo maintains a user-friendly interface that makes it easy for you to navigate and access the insights you need.

Intuitive dashboards and reports help visualize data and track performance metrics effectively.

BuzzSumo Content Marketing Software Falls Short

BuzzSumo can be expensive for small businesses or individual users, especially if you don’t fully utilize all its features. The pricing plans are not feasible if you have a tight budget.

The lower-tier plans have limitations in terms of access to data, features, and functionality compared to higher-tier plans. This can restrict your capabilities if you’re on lower-tier plans.

The platform’s interface can be overwhelming for beginners or those new to content marketing analytics. You need time to learn how to navigate through its various features and understand how to interpret the data.

Some users have reported occasional inaccuracies in the data BuzzSumo provides, particularly regarding social shares and engagement metrics. While these discrepancies may be minor, they can still impact your decision-making and analysis.

How to Qualify for BuzzSumo Content Marketing Software

Qualifying for BuzzSumo is not difficult. However, you need to keep the following in mind:

  • Purpose: Have a clear purpose for using BuzzSumo, such as improving content strategy, monitoring industry trends, or conducting competitor analysis.
  • Budget: Allocate sufficient budget for the subscription fee, as BuzzSumo’s pricing plans can vary depending on the features and level of access you need.
  • Content focus: Have a focus on content marketing as part of your overall marketing strategy. BuzzSumo is specifically designed to help you with content-related tasks, so having a content-centric approach is essential.
  • Industry relevance: Ensure that BuzzSumo covers your industry or niche well by its data.
  • Team size: Consider the size of your team and the level of access you require for each member. BuzzSumo offers different pricing tiers based on the number of users and level of features required.
  • Integration needs: Assess whether BuzzSumo integrates with your existing tools and platforms, such as social media management software or CRM systems, to ensure seamless workflow integration.

How to Apply for BuzzSumo Content Marketing Software

How-to-Apply-for-BuzzSumo-Content-Marketing-Software

To apply for BuzzSumo content marketing software, follow these steps:

Visit the BuzzSumo website: Go to the BuzzSumo website (BuzzSumo.com) to access its platform.

Explore plans: Browse through the different pricing plans and features BuzzSumo offers to determine which plan best suits your needs and budget.

Select a plan: Choose the pricing plan that aligns with your requirements and sign up.

Create an account: Fill out the required information to create a BuzzSumo account. This typically includes providing your name, email address, and creating a password.

Provide payment information: Enter your payment details to complete the subscription process. Depending on the plan you select, enter your credit card information or use alternative payment methods.

Confirm subscription: Review your subscription details and confirm your purchase. Once the platform processes your payment successfully, your BuzzSumo account goes live.

Access your account: Log in to your BuzzSumo account using the credentials you provide during the signup process. Access the platform’s features and tools based on the plan you subscribe to.

Explore features: Take some time to familiarize yourself with BuzzSumo’s features and capabilities. You can start exploring trending topics, analyzing content performance, conducting competitor research, and more.

Alternatives to BuzzSumo Content Marketing Software

Ahrefs is a comprehensive SEO toolset popular for its robust features and data accuracy. It offers a wide range of tools to help you improve your website’s search engine visibility and organic traffic.

Key features include advanced keyword research capabilities, allowing you to discover profitable keywords and track your rankings over time.

Ahrefs also provides in-depth backlink analysis, enabling you to audit your backlink profile, identify link building opportunities, and monitor competitor backlinks.

Additionally, the platform offers site audit and SEO analysis tools to help you identify technical issues and optimize your website for better search engine performance.

With its intuitive interface, extensive database, and regular updates, Ahrefs is a valuable asset you can leverage to enhance your SEO strategies and achieve better results online.

SEMrush is an all-in-one digital marketing platform that offers a comprehensive suite of tools to help you improve your online visibility and drive results.

With SEMrush, you can conduct in-depth keyword research to discover valuable search terms, analyze your competitors’ online strategies, track your website’s performance in search engine rankings, audit their site’s SEO health, manage your social media campaigns, and much more.

The platform’s robust features empower you to make data-driven decisions, optimize your digital marketing efforts, and ultimately achieve your business goals.

Whether it’s SEO, PPC, content marketing, social media, or competitive analysis, SEMrush provides the tools and insights you need to succeed in the ever-evolving digital landscape.

Customer Reviews

BuzzSumo attracts an average rating of 3.7 out of 5-star based on 4 customer reviews on TrustPilot. The review count is too low to determine the software’s integrity towards its customers.

Pro Tips

  • Utilize advanced filters: Take advantage of BuzzSumo’s advanced filters to refine your content searches. Filter by content type, date range, language, country, and more to uncover highly relevant and timely content ideas.
  • Identify top influencers: Use BuzzSumo’s influencer identification feature to discover key influencers in your industry. Engage with these influencers to amplify your content reach and build valuable relationships within your niche.
  • Monitor competitor strategies: Keep a close eye on your competitors’ content strategies using BuzzSumo’s competitor analysis tools.
  • Analyze their top-performing content, identify gaps in their strategy, and leverage insights to refine your own approach.
  • Set up content alerts: Stay informed about industry trends and mentions of your brand or relevant keywords by setting up content alerts in BuzzSumo.
  • Receive notifications whenever someone publishes new content matching your criteria, allowing you to stay ahead of the curve.
  • Analyze engagement metrics: Look beyond social shares and explore other engagement metrics provided by BuzzSumo, such as comments, likes, and backlinks.
  • Analyzing these metrics can help you gauge content quality and identify opportunities for improvement.
  • Integrate with other tools: Integrate BuzzSumo with other marketing tools and platforms in your tech stack to streamline your workflow and enhance productivity.
  • Connect BuzzSumo with social media management tools, content management systems, and analytics platforms to seamlessly incorporate it into your existing processes.

Recap

BuzzSumo is a powerful content marketing software that equips you with the tools you need to enhance your content strategy, drive engagement, and achieve your marketing goals.

With features like content insights, trending topics analysis, competitor monitoring, influencer identification, content alerts, and more, BuzzSumo empowers you to uncover valuable insights, create compelling content, and stay ahead of the competition.

Whether it’s identifying top-performing content, monitoring industry trends, or engaging with key influencers, BuzzSumo provides the data-driven solutions needed to succeed in the dynamic world of digital marketing.

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