GetResponse Email Marketing: Get it or Not? (Straight Talk on Pricing Specifically as of May 2025)
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KONNECT KIWI EDITORS
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- May 24, 2025
KONNECT KIWI EDITORS
GetResponse is a popular email marketing company. It is an independent company founded in 1997 with its headquarters in Gdansk, Poland, and has ever since converted into a joint-stock company to improve its offerings.
With GetResponse, your email marketing and automation becomes easier with its set of tools that help you convert contacts into customers. The platform is easy to use, affordable, and allows you to grow your list by collecting contacts, nurturing subscribers, and optimizing performance.
However, prices begin at $59/mo. If you’re not ready to buy a plan, you can try all the features the platform offers with its free 30-day premium access.
✅ You want quality customer support: According to some reviews on Trustpilot, some customers expressed satisfaction with the company’s support system. You may find it appealing if part of your basic needs includes excellent customer support.
✅ You want to grow your email list: You can leverage the platform’s variety of tools and features to improve your email list. You can get tools like landing pages, automated welcome email messages, and many more, so you can reach a wider audience.
✅ You want to nurture email campaigns: With GetResponse, you can easily automate your email campaigns, personalize your emails, A/B test the varying segments of your emails, track your KPIs, and utilize a wide range of content creation tools.
✅ You want to build an online presence: If your goal is to create massive awareness and presence, GetResponse has a set of tools that help you achieve that target. You can also use its integration tools to get your message across different social media platforms, and more.
✅ You want an easy-to-use interface: GetResponse provides you with an intuitive interface so that all kinds of users can blend into the platform. It reduces the amount of time you spend to learn how the platform works.
✅ You want to automate your email marketing: GetResponse has a feature called ‘autoresponder’ that helps you respond to customers’ emails without necessarily doing it yourself.
❌ You seek an affordable email marketing solution: Unlike its competitors, GetResponse helps you market your products and services using email at very affordable prices. You don’t have to spend a fortune to get your business across to new and existing customers.
❌ You want a platform with phone support: Keep in mind that GetResponse does not offer phone support at the moment. However, you can keep hope alive, probably, the platform may later introduce it.
❌ You want a top-notch landing page editor: While GetResponse offers a landing page editor feature, it doesn’t meet the global standard. It could get better. Maybe, they’re gonna improve with time. You can always verify to see if there are improvements with their editor.
The Bottom Line
🌐 You can rely on this platform to grow your list using automation tools. Beyond growing your list, GetResponse also converts your contacts into customers. It collects your contacts, nurtures your subscribers, and improves performance. Meanwhile, the plans are quite expensive compared to other providers.
GetResponse provides varying price plans to accommodate any kind of email marketing you’re running. First off, you have the free plan that comes with limited features where you get to see how the platform works. You can use the free plan for the foreseeable future, provided your list stays below 500 contacts.
Meanwhile, you have other pricing plans you can choose from, if you no longer want to remain in the free plan. You have the Email Marketing plan that allows you to grow your list with limitless email sends. The platform currently charges $15.6/mo for this plan, and bills you yearly. The plan’s features include unlimited newsletters, autoresponders, websites and landing pages, email and landing page templates, signup forms and popups, and 24/7 live chat support.
The Marketing Automation plan takes $48.4 per month, billed yearly, to give you automation and optimization tools designed to turn visitors into loyal customers. With this plan, you’re getting all the features in the ‘Email Marketing’ plan, plus marketing automation, event-based automation, webinars, advanced segmentation, contact scoring, and sales funnels.
Hang on…that’s not all about the pricing. You have the Ecommerce Marketing plan which costs $97.6 per month, billed annually. In this plan, you get all the features available in the ‘Marketing Automation’ plan, including e-commerce integrations, quick transactional emails, abandoned cart recovery, promo codes, product recommendations, and web push notifications.
Moving beyond the regular plans, you have the GetResponse Max, a plan that offers advanced email marketing automation, intuitive tools, and AI-driven content and recommendations. With this plan, you can send up to 5 million emails per hour. This plan comes with a custom quote. You can request a demo by reaching out to their customer representative.
Remember, when choosing a plan, make sure you understand what your business needs, and the size of your budget. Invest what you can afford, and choose what’s best suited for your email marketing needs.
You should be aware that most companies are accustomed to playing games around prices—GetResponse inclusive. Equally, there’s something you should know about the pricing mechanism. It’s sometimes called ‘the psychology of pricing.’
Here’s how it works. You present something free at first (usually called the ‘bait’), and use it to attract buyers. Then, you give them better offers with better features, as the ladder goes up. And then, you reserve the best features for the expensive plans, forcing customers to pay more to access those features. It’s a game. GetResponse does that too. You can see that in their various price tiers.
However, the platform is honest when it comes to charges. There are no hidden fees. What you seek is what you get. The more features you request, the more money you pay. The higher you go up the ladder, the better you view the sky, and the closer you get to the heat of the sun. You know what that means, right?
It’s a game. Many of the big names in the email marketing industry are guilty of it. You gotta get used to these pricing games being that it is a common practice in the industry.
There are a few additional things you need to get accustomed to when it comes to GetResponse’s pricing. One of which is the disparity between the monthly and yearly billing.
When it comes to monthly subscription payments, GetResponse takes off 18% when you buy a 12-month plan. You also get a free custom domain for 1 year. On the other hand, you’re going to enjoy a 30% discount when you buy a 24-month plan, along with a free custom domain for 1 year.
Can you see the difference?
Do keep in mind that the range of list size allowed by GetResponse includes 1,000, 2,500, 10,000, 25,000, 50,000, and 100,000 contacts. And of course, you know that the prices aren’t gonna be the same as the contact size increases.
Not to forget…the platform offers a mobile application for its solution. This allows you to carry out your email marketing campaigns on your mobile devices. Whether you’re using iOS or Android, the app is designed to accommodate both. You can check it out on Google Play or App Store—depending on the device you’re using.
Just like GetResponse, Mailchimp gives you the tools and features you need to run a successful email marketing campaign. With this software, you can convert visitors into customers and increase your business growth. The company guarantees you up to 25x return on investment. Currently, the platform offers up to 50% discounts when you buy a 12-month plan.
Prices for Mailchimp begin at $10 per month for 12 months, unlike what you get from GetResponse which costs $15.6. Comparing both providers, you’d agree that Mailchimp is more affordable. But the question is…does it align with your business needs? Check out their offerings on their website and see what works for you.
Supercharge your growth by leveraging marketing automation tools. This platform allows you to automate tailored emails, improve customer experiences, and convert leads into revenue. Know that the company has the trust of businesses in 170 countries. You can also connect with over 900 marketing tools without much ado.
For a start, the platform offers you a free 14-day trial with email sign-up. Simply enter your email address provided in the box found on their website to get started with the free trial. Be aware that ActiveCampaign is in the expensive realm, starting with $29/month, billed annually.
Both HubSpot and GetResponse provide an effortless approach to email marketing where you get tools and features that automate the entire process for you. Also, they both come with forms, email marketing solutions, ad management, marketing automation, and AI-powered content.
When it comes to pricing, the company offers you the opportunity to create a free account. You don’t need a credit card to sign up; everything is 100% free. However, if you want to access more advanced tools, you can upgrade to the HubSpot Sales plan which begins at $20 per month, or $15 per month, billed yearly. This is almost similar to the prices GetResponse provides for its customers.
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When considering GetResponse for your email marketing solutions, you must understand the factors that trigger price changes in the market. These are factors that assist you in getting the best value for the features and functionality you seek.
Understand that each pricing tier GetResponse provides is based on the number of subscribers on your list. When your subscriber list exceeds its limit within a given tier, you have to move to a higher plan, which means paying more.
Typically, there are two major billing methods GetResponse provides. You have the monthly and the yearly billing methods. When you opt-in for the yearly billing method, you get up to 18% discount, and 30% for biannual billing.
Sometimes, you may opt in for a plan and still not find some of the advanced features you seek such as extra storage, dedicated IP address, or more. In such situation, you can reach out to GetResponse’s customer support to request for additional tools at an extra cost.
During inflation, the amount of money in circulation in the money doesn’t meet up with its market value. As a result, currencies lose their value. When this event takes place, companies, including GetResponse, are forced to adjust their prices to meet the trend.
Prices are bound to change when GetResponse offers price cuts to the original fee. With promotional and discount events such as Black Friday, and Cyber Monday, you can leverage the platform’s benevolence and key into the opportunity.
You can’t predict the exact time for which prices change in the market, but you can have a clue using available factors. Once you familiarize yourself with these factors, you won’t get caught off guard while making investment decisions. Check out some of the factors affecting prices in the industry overall.
Since the emergence of AI-powered tools, most email marketing platforms have included these AI tools in their service delivery to improve effectiveness and efficiency. With such a revolution, players in the industry tend to adjust their pricing models to accommodate these changes.
Different businesses have diverse needs. What your business requires in terms of email marketing may not be the same with, say, business B. And so, your needs determine what plan you’re going for, and ultimately, how much you’re paying for the plan.
Know that email marketing companies are constantly innovating their marketing strategies to attract new customers…like you. With such competition, most email marketing platforms offer competitive prices. Some go as far as below the general pricing benchmark obtainable in the market.
In a situation where the market experiences economic meltdown, or inflation, email marketing platforms are forced by the condition on ground to adjust their prices so to maximize profits. Sometimes, currency depreciation in one country affects the exchange rate in another country.
One of the price determining factors in the email marketing industry the policies promulgated by the government. For instance, where there’s a change in tax regulations, and companies are required to pay higher taxes, such policies will impact the prices of the goods or services they offer.
You’d agree that everyone wants to get the best deal, whenever they want to make purchases. Considering your interest in email marketing solutions, there are factors you must take into consideration if you want to get the best value for your money. Here are a few things to consider.
GetResponse allows you to try your hands in its free plans for 30 days. During this period, you get to explore the nooks and crannies of its offering, spotting their strengths and weaknesses. You also get to know what feature(s) and plan(s) that align(s) with your business needs.
Be aware that GetResponse intentionally curated its plans to align with different business sizes. You must assess the number of subscribers you have and determine the features you need. That way, you choose a plan that suits your requirements and budget.
Occasionally, check the company’s newsletters, and updates to know when they offer promos or discounts. You want to leverage opportunities such as Cyber Monday, Black Friday, and end-of-year sales.
Recall that when you purchase a plan and make a monthly payment, the cost isn’t the same as when you opt-in for the yearly billing. You can cut down on some costs and save yourself some extra bucks.
GetResponse has viable competitors that offer you attractive prices. You can peek into what they offer and their pricing methods to gather insights that can fuel your negotiating power.
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Before attempting to answer this question, make sure you’ve identified what your business needs. Don’t be like most people who go in blindly without properly knowing why the email marketing campaign is important for their business. Also, identify your business size, so you can know what pricing plan to go for (if you choose to buy one).
With that being said, can you afford GetResponse email marketing prices?
Well, the answer depends on you. Here’s why:
You must first assess how important email marketing is to your business. Can you do without it? Also, calculate how much you can afford to spend on marketing your business through emails. Then, consider how long you plan on running this campaign. Is it a month, a year, or two years? You name it.
These questions help you avoid purchasing services you don’t need. But if you’re convinced that your business needs marketing via email, you can give it a try. The good thing about GetResponse is that it gives you free trial where you have a clue of what services they offer and the features that comes with each plan.
GetResponse is a reliable email marketing platform. It offers you a set of tools that help you sell your products and services via email campaigns. The platform’s tools include email automation, AI-powered content, integration capabilities, and many more.
GetResponse is most suitable for businesses that are new to email marketing. Also, if you’re on a tight budget, you can leverage the platform’s free plan to understand how things work there.
While there are other alternative service providers, GetResponse is a good value for your email marketing needs.
So, should you buy GetResponse? Yes, it’s worth the try!
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