HubSpot Email Marketing: Get It or Not? (Straight Talk on Pricing Specifically as of April 2025)
-
KONNECT KIWI EDITORS
- |
- April 10, 2025
KONNECT KIWI EDITORS
HubSpot is a top-tier email marketing company based in Cambridge, Massachusetts, U.S. They are a renowned name in the marketing industry that helps you streamline your campaigns and boost engagement.
The platform provides you with diverse email marketing tools where you can develop, tailor, and optimize your campaigns without waiting on designers or IT personnel.
While HubSpot offers incredible marketing features, it is among the most expensive marketing software.
As you come to a purchasing decision, factor in your budget, business needs, and marketing duration to get the most out of the platform.
So, should you get HubSpot email marketing or not?
1. Let’s Cut To The Chase!
2. Now, Let’s Detail Things For You
3. What’s The Catch With Hubspot Email Marketing?
4. What You Need To Know
5. What Are Hubspot Email Marketing’s Competitors Offering?
6. What Affects Hubspot Email Marketing’s Prices?
7. What Affects Prices In The Industry Overall?
8. How To Get The Best Deal With Hubspot Email Marketing?
9. Can You Afford Hubspot Email Marketing’s Prices?
10. Finally: Is Hubspot Email Marketing A Waste Of Time Or Not?
✅ You desire personalization messaging capabilities: HopSpot recognizes that personalization is key to engaging your audience. As a result, the platform helps you to segment your contacts and tailor your messages based on your customers’ behaviors, preferences, and interests.
✅ You seek an all-in-one solution: With HubSpot, you have access to a comprehensive suite of marketing tools where you can manage contacts, create personalized campaigns, track how well your campaign is doing, and many more.
✅ You want an intuitive interface: One of HubSpot’s strengths you should take note of is its ability to accommodate all categories of users. The interface makes it easy to design and deploy professional-looking emails, even if you don’t have much technical knowledge.
✅ You run an integrated marketing campaign: With HubSpot’s integration capabilities, you can easily sync with a variety of other platforms and tools such as CRM systems, e-commerce platforms, and social media channels. That way, you create a cohesive marketing ecosystem that is peculiar to what your business requires.
✅ You want to learn as you grow: Suppose you run a small startup, HubSpot email marketing is designed to scale with your business. Starting with the basic features, you can access tools you need to succeed and later upgrade as your needs grow.
❌ You’re on a budget: HubSpot comes with expensive pricing plans. If you’re just starting as a small business, or probably on a tight budget, picking this platform becomes a wrong decision. Look for alternative solutions.
❌ You seek a point solution: The best way to enjoy HubSpot is to get it as an all-in-one solution. If you need a specialized tool designed to address a specific problem in your business, or a narrow problem within your organization, HubSpot isn’t the right fit for you.
❌ You don’t want annual contracts: Be aware that HubSpot comes with annual contracts. With an annual contract, you can’t terminate a subscription earlier than scheduled.
❌ You want A/B testing functionality: You don’t have access to split testing on HubSpot if you’re on a lower subscription plan. That can be bad for your email campaign, making it difficult for you to determine which email marketing performs better.
The Bottom Line
🌐 HubSpot offers top-notch email marketing solutions. The platform can help you boost your sales campaign and grow your audience. When buying a HubSpot email marketing solution, weigh the pros against the cons as you factor in your business needs.
When it comes to pricing, HubSpot costs an arm and a leg–so true
The platform offers two major pricing categories (one for Businesses and Enterprises) and the other one for individuals and small teams.
For the business and Enterprises, you get subcategories–Marketing Hub Professional, and Marketing Hub Enterprise.
You’re paying $800/mo to access the Marketing Hub Professional plan where you get 3 seats. While the Marketing Hub Enterprise costs $3,600 per month.
On the other hand, the Individuals and Small Teams categories offer more options. You can access free tools and start creating and emailing new leads while monitoring your success, all for free ($0).
Then you have the Marketing Hub Starter where you get useful tools to engage and convert leads. The price starts at $15/mo/seat.
Finally, you have the Marketing Hub Professional; a plan that plan that provides comprehensive marketing software where you can automate, report, and manage campaigns. The plan costs $800 per month including 3 seats.
If you want to get the best value for any of the plans (excluding the free plan), you should commit to an annual subscription. That way, you costs by leveraging discounts.
Currently, HubSpot doesn’t have anything fishy about its price plans and fee structures. They don’t charge you for setup fees, monthly fees, minimums, or hidden charges. What you see on their website is what you get.
Their services are on the basis of PAYU (pay as you use).
However, HubSpot takes a fee from every transaction. What this means is that you don’t pay for service fees until you use the services.
Meanwhile, some users have raised concerns or found certain aspects of their pricing plans to be less transparent or straightforward.
For instance, some users complain of HubSpot’s increase in prices over time which caught them off guard considering the company’s “no cancellation” policy.
Another example is in the area of tier limitations.
Lower-tier plans have limited access to features that are exclusive to higher-priced plans. In essence, you’re forced to purchase the expensive plan just to access the features you REALY need for your business.
Do you get the logic here?
They play on your needs to get your cash.
Before making purchases, do your research about the company, speak with their sales representative, and get hands-on with the free trial.
That way, you familiarize yourself with all you need to know before meaning any financial commitment.
If you run a non-profit program, or simply starting up a business, HubSpot offers discount pricing, provided you’re eligible. You can leverage these benefits if you belong to either or both of the categories of beneficiaries.
To check if you’re eligible for startup discounts, visit HubSpot for Startups Program.
And if you’re interested in the nonprofit program, you can apply for HubSpot for Nonprofits.
Just to buttress more on HubSpot’s marketing contacts…you’re getting a different number of marketing contacts included in each Marketing Hub edition.
For the Marketing Hub Starter, you get 1,000 contacts. The Marketing Hub Professional comes with 2,000 contact capabilities, and the Marketing Hub Enterprise includes 10,000 marketing contacts.
One more thing to buttress…once you choose and pay for a particular contact tier, there’s no provision to downgrade to a lower contact level until the renewal of your contract.
Unlike HubSpot which offers diverse ‘hubs’ for business solutions, ActiveCampaign is a Chicago-based marketing company that primarily provides automation tools that are tailored to email marketers.
Be aware that both platforms offer easy-to-use tools, suited for beginners who want to try their hands on the features.
You can get an email marketing solution from ActiveCampaign starting at $39 per month for a thousand contacts.
Remember, your choice of plan relies on your budget, business goals, and needs.
Mailchimp is a platform that offers single marketing solutions for small businesses. Some of the features Mailchimp offers include audience management, campaign templates, A/B testing, lead capture forms, and more.
When it comes to design and templates, both HubSpot and Mailchimp perform pretty well. But currently, Mailchimp has more template variations (over 100), than HubSpot that has about 45.
Price-wise, Mailchimp offers a free version for its users. The paid plan starts at $6.50 per month (billed annually) for 500 contacts. The platform provides a box where you type in the number of contacts you want and get the price for that.
Similar to HubSpot email marketing, Zoho helps you create responsive designs, customize messages, deliver emails to inboxes, and connect with new customers.
The prices for Zoho start from $14 per month. You have access to tools that allow you manage your sales and marketing pipelines.
If you’re just starting out with the email marketing campaign, you can use either of Zoho’s free plan or take the 15 days free trial to get acquainted with how things work on the platform.
PRO TIPS >>> How to Build Email Marketing Software
Diverse factors can impact the prices of HubSpot’s products and services. When planning your budget, you must factor in some of these factors so you can make informed business decisions. Check out some of the factors affecting HubSpot email marketing’s prices.
When purchasing a plan with HubSpot, take into account the plan you’re choosing. The platform offers different pricing tiers, each with varying features and capabilities. If you pay more, you get more features, and vice versa.
Another price-determining factor is the number of people who will be accessing and using the HubSpot platform within your organization. The higher the number of users, the more money you pay. Don’t enroll users who have no role to play in the marketing campaign. Go back to your drawing board.
HubSpot offers flexible billing cycles. You can either pay monthly or annually, depending on your financial ability, and campaign plan. Typically, when you opt for monthly plan, you pay more compared to annual billing. When you pay per annum, you take advantage of HubSpot’s discount.
HubSpot has limitations on the number of contacts or leads you can manage within a particular plan. For instance, the Marketing Hub Starter plan allows up to 1,000 marketing contacts compared to the Marketing Hub Profession plan which lets you have 2,000 marketing contacts. If you have a large database of contacts, you may have to go for a higher plan tier.
One of the cool things about HubSpot is that it allows you to integrate with other platforms, and offers various add-ons. Some of the features include advanced reporting, additional automation capabilities, and third-party integrations. However, these add-ons and integration come at additional prices.
The cost of obtaining an email marketing solution in the industry can vary from one platform to another. There are a couple of determinants contributing to these price variations.
Sometimes, effects in prices affect all, while at other times, they don’t. Here’s a list of things to look out for.
Keep in mind that brand reputation and perceived value often influence pricing decisions. Big brands such as HubSpot may charge higher prices based on brand equity.
Also, note that these big brands have built public trust over time. As a result, they’re properly positioned in the market with a competitive edge over value-oriented brands.
When approaching brands with existing reputations, be prepared to spend more compared to lesser-known brands.
During an economic recession, there are disruptions in the prices of email marketing software leading to price uncertainties.
Factors such as inflation can influence purchasing power and spending habits.
As these disruptions continue, email marketing providers are forced to adjust their prices to fit the current situation.
Make sure your entry point into the market is strategic. Meaning, you should look out for when prices are down, so you can get the best deals.
In cases where there are changes in government policies including taxes, tariffs, and trade policies, you should be prepared to experience changes in pricing.
For instance, if the government of your country bans the use of TikTok, you may not find it appealing to run your marketing campaigns on TikTok anymore.
In a market where there are several alternatives offering similar email marketing solutions, providers may be forced to adjust price changes.
One of the effects of competition among key players is price war. During price war, companies adjust their prices to gain a competitive edge in the market, and attract customers.
Market demand and supply dynamics play a crucial role in determining prices.
When there’s high demand and limited supply for email marketing solutions, the prices go up.
On the other hand, low demand, and surplus supply can lead to decrease in prices. You can position yourself strategically, to know when to place an order and get the best deal.
A proper way to maximize any given opportunity is to understand how things work around it. This includes getting the best deals with HubSpot email marketing.
For many, it’s all about making purchases. But for you, it should involve a careful consideration of prices, features, and more.
Here’s how to get the best deal with HubSpot email marketing.
Planning and executing an effective budget helps you stay on course–and eliminating unnecesary spendings.
Budget is like your compass that helps you navigate through the convoluted island.
Get a pen and paper, and list all the features and functionality you’d need to have a successful email marketing campaign. See how much each feature costs, and how much they all cost cumulatively.
Be selective with your choice as you take out items you can do without.
HubSpot offers a range of plans with different features and functionality. Run a quick check on each plan and see how much they cost and the level of benefit you get from such a plan.
Weigh each plan against your business needs, budget, and preferences so you can choose the one that best aligns with your requirements.
In cases where you don’t have what you need in any of the plans, you can request a custom quote.
Sometimes, a subscription plan may contain features you don’t need. This is why asking for a custom quote is expedient.
The good thing with HubSpot email marketing is that they make provision where you can request specific marketing features that are tailored to your business needs.
Speak with the customer representative to get the cost of what your business needs.
Sometimes, getting the best deal isn’t only about buying something at a cheaper rate, it’s about getting the most suited features that offer exactly what your business needs.
The moment you get the asking price, don’t settle. Negotiate terms, ask for subsidy or discount. Don’t be shy!
While negotiating, you can suggest an elimination of certain features you do not need. That way, you’re empowered to cut down a piece of the original price.
Consider promotions. Keep an eye on seasonal offers when they’re giving out services at promo prices. That can help you get the best deal too.
Unfortunately, many often ignore the free trial; a powerful offer that allows you have a taste of what their services look like.
With the free trial, you have the opportunity to familiarize yourself with the platform’s interface, some of the tools you’d need to run your campaign with, and a little bit of how things work there.
During this period, make the customer representative your closest ally. Ask questions about features you don’t understand, seek expert guidance, and keep learning until you’re ready to move to a paid plan.
GET SMARTER >>> SMTP.com Email Marketing Software Review
Affording HubSpot Email Marketing prices depending on a couple of factors that are crucial in making your purchasing decision.
One of the factors includes budgeting.
For instance, if your total budget for an email marketing campaign is $500 for a one-year timeframe, and HubSpot’s price hangs on $800 for the same period, what do you do?
You have two choices…
First, look for alternative solutions outside HubSpot.
Or,
Second, negotiate with HubSpot.
Before negotiating, request custom quotes, and choose the features and functionality your business needs, while ruling off the ones that are not needed.
Once you’re done making your selection, ask for a discount.
You don’t have to go beyond your means to run your marketing campaign, that’s not a good investment.
So, can you afford HubSpot email marketing prices?
Of course!
You know what to do now!
The truth is that HubSpot offers top-notch email marketing services. They’re good in that regard.
Don’t forget, that by using HubSpot, you have access to numerous marketing tools with which you can create, tailor, and optimize your marketing campaigns all by yourself.
The platform offers an all-in-one solution along with an intuitive user interface.
However, HubSpot is quite expensive compared to similar solutions out there.
Long story short
HubSpot is a great choice for your email marketing campaigns, however, you can consider platforms like Monday.com for cheaper prices.
How we make money
Konnect Kiwi is an independent, advertising-supported publisher and comparison service. Konnect Kiwi is compensated in exchange for featured placement of sponsored products and services, or your clicking on links posted on this website.
This compensation may impact how, where and in what order products appear. Konnect Kiwi does not include all companies or all available products.
© 2025 Konnect Kiwi. All Rights Reserved.
