Magisto Video Marketing: Get it or Not? (Straight Talk on Pricing Specifically as of June 2025)
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KONNECT KIWI EDITORS
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- June 6, 2025
16 minutes well spent
KONNECT KIWI EDITORS
Magisto is one of the leading tech companies inaugurated in 2009. The California-based company has this primary service – to provide artificial intelligence solutions for video editing.
With their powerful video editing tools, the company allows you to use AI to create professional and engaging video content for marketing – even if you don’t have prior video editing skills.
One of Magisto’s major standout features is its ability to analyze and understand raw footage, automatically selecting the best scenes, and seamlessly editing them together.
You can customize your videos using available templates so they can be appealing to your viewers.
However, you must watch out for Magisto’s prices as they’re on the high side.
Now, the question remains: Should you get Magisto for your video marketing needs or not?
Keep reading as you find out the next step to take.
1. Let’s Cut To The Chase!
2. Now, Let’s Detail Things For You
3. What’s The Catch With Magisto Video Marketing?
4. What You Need To Know
5. What Are Magisto Video Marketing’s Competitors Offering?
6. What Affects Magisto Video Marketing’s Prices?
7. What Affects Prices In The Industry Overall?
8. How To Get The Best Deal With Magisto Video Marketing?
9. Can You Afford Magisto Video Marketing’s Prices?
10. Finally: Is Magisto Video Marketing A Waste Of Time Or Not?
You want to save time: Magisto is known for providing great video editing tools. By purchasing their services, you don’t have to waste hours editing videos before planning for marketing.
You’re a content creator: With Magisto, you have all the tools you need to create your content for publication. Whether you’re a vlogger, skit maker, or influencer, you can leverage Magisto’s high-quality video editing tools to increase engagement.
You’re a marketer: You can incorporate videos into your campaigns using Magisto’s AI-powered tools to streamline the video production process and craft engaging content that converts.
You’re a pro or newbie: Whether you’re new to video marketing or have a long-time experience in the field, Magisto is designed to accommodate all kinds of individuals with varying levels of video editing experience.
You need results: With a focus on creating engaging and impactful videos for marketing, Magisto can help you increase audience engagement, brand awareness, and ultimately, conversions.
You want full control: Keep in mind that Magisto is an AI-driven software. That means you can’t have full control over every aspect of the editing process due to Magisto’s automated approach.
You want cheap video marketing tools: If you’re on a tight budget, you may not find Magisto attractive. While the company has a free version, you can only access its full range of features when you purchase higher plans.
You want an offline video marketing tool: Keep in mind that Magisto requires a stable internet connection to work. In other words, it’s a cloud-based platform. Without an internet connection, you can’t work with the platform.
You’re not comfortable with evolution: Be aware that software companies evolve– including Magisto. You may encounter frequent updates and potential changes that may not be conducive for you.
The Bottom Line
Choose Magisto for your video marketing needs. You can leverage their assorted video editing tools to create professional and engaging video content that resonates with your audience and ultimately drives traffic. You can work with the free version or simply purchase one of the paid plans.
Magisto’s pricing model can be uncomfortable…for many. The company does not provide pricing information for its offerings.
This is a common practice among many software sellers.
One of the key reasons the providers give for this approach is that individual needs differ. That your needs may not be the same as someone else’s.
To get accurate pricing for your video marketing needs, contact Magisto’s sales representative.
However, there are clues provided by some review sites regarding how much Magisto charges. According to Capterra, Magisto has a flat rate pricing model, usually from $9.99 per month.
The company does not offer a free version but a free or basic trial where you have a little picture of what the platform offers.
You can also access information from review sites such as Trustpilot, and ConsumerAffairs to familiarize yourself with how things work in the platform.
In addition, ask around people who have used the platform to know the current price range.
Recall it was said earlier in this article that Magisto doesn’t disclose its pricing publicly. You gotta speak directly to their sales representative to get a custom quote.
Such pricing style can be deceiving, sometimes. Know that companies use this method to hike prices. You must keep an open eye on the approach to pricing.
One indicator that should be kept abreast when it comes to knowing how a company performs is its review from past customers. Magisto isn’t exempted.
On Trustpilot, the company performs poorly with a 2.0 rating, while having a 4.4-star rating on GetApp.com. Although the review comes from only 11 and 32 users respectively, that’s a red flag you should watch out for.
The Bottom Line
Don’t purchase a plan without knowing what you’re up against.
Being an AI-powered video editing platform, the company offers promising benefits. You get a comprehensive set of tools and features that simplify your video editing and marketing processes.
But, that’s not all.
The platform allows you to integrate seamlessly with popular social media platforms, so you can share your videos directly to your channels and reach your target audience.
The company also has a mobile app both for iOS and Android devices where you can do your thing on the go…without necessarily needing a laptop.
Some of the features you can find on Magisto include animation, audio capture, behavior tracking, brand overlay, content library, content management, customizable branding, and many more.
Both Biteable and Magisto provide video marketing solutions. They offer a wide range of tools that allow you to edit videos seamlessly.
For Biteable, you have access to a professional video marketing app where you can create stunning videos, and market your products or services.
Pricing begins at $49 per month, billed yearly at $588 to the Premium plan which costs $99 per month, billed yearly at $1,188. If you’re running a large business or organization, you can request for a custom quote by contacting the sales representative.
Just like Magisto, Animoto is a cloud-based video creation platform that lets you create stunning, professional videos for marketing. You can use your created videos as tools to market what you sell – goods or services – across different social media platforms.
Unlike Magisto, Animoto offers a forever-free plan where you can create unlimited videos at $0 per month.
However, if you want to access full features, and functionality, you can upgrade to one of their paid plans starting at $6 per month (billed at $72 every year).
Vimeo is one of the oldest and best video hosting and marketing platforms on the internet. Unlike Magisto, Vimeo allows you to host, share, and stream your videos on the go. The company also offers monetization options if you want to generate revenue from your videos.
When it comes to pricing, Vimeo offers free trial where you get to try your hands on a few features the platform offers.
The minimum paid plan begins at $12 per seat, every month, billed yearly. To get a more customizable plan that’s tailored to your specific needs, speak with Vimeo’s team for pricing.
PRO TIPS >>> How to Select a Video Marketing Platform
When buying a video marketing plan from Magisto or its competitors, there are key metrics you must factor in. This is why you must carefully consider your marketing needs, budget, and features when choosing a pricing plan. Here are factors you should consider.
Just like every other platform, Magisto offers different pricing models to accommodate different users. You can pay a recurring fee to access the platform’s features and services. How much you pay largely depends on your chosen plan and the billing frequency.
As you choose a plan, consider the number of videos you can create within that plan per month or subscription. This is crucial in determining the amount you pay. Not just that…the available storage space, and the maximum video length…all add up to determining the price.
When you request additional services or add-ons that are outside the original pricing plan, be prepared to pay an extra fee in that regard. For instance, if you need priority support, custom branding options, or advanced analytics, if such extras are not included in your chosen plan, you must add some more cash to get them.
From time to time, Magisto offers promotions, special offers, and discounts, to attract new customers. They also offer incentivized upgrades to higher-priced plans. These approaches impact the overall prices the company offers.
The current market trends and competition from similar platforms can influence Magisto’s pricing massively. This is true, especially when other platforms are cutting down prices to attract new users. You should compare Magisto’s pricing with other platforms to know you’re getting the best value for your money.
Some factors generally influence pricing in the video marketing industry. When you understand how these factors work, you can position yourself to get the best value.
When industries experience some economic challenges, companies are forced to adjust their prices to accommodate the changes. For instance, during moments of inflation, or currency fluctuations, providers adjust their prices so they don’t lose out on profits, and stay in business.
Intense market competition among similar brands can trigger price changes. During the market race, companies engage in price games to remain competitive with similar offerings in the market. One of the common price games is the ‘price reduction’ approach where the company ‘reasonably’ reduces the cost of services to get more buyers.
Market demand also plays a vital role in price hiking. On one side, companies tend to lower prices if the demand is low and competition is high.
On the other side, providers can hike the prices if the demand is high, especially when they’re offering unique products or services.
When there is an influx of new techs and innovations in the video marketing industry, providers are forced to adapt to the changes. These changes involve incorporating cutting-edge features or leveraging advanced algorithms which ultimately impact the prices you get.
Regulatory factors such as taxes, privacy laws, and copyright regulations can impact the prices you get. Platforms may be required to comply with these measures, which also means adjusting their pricing. You must also keep this in mind as you choose where to market your products or services using videos.
Magisto offers you a free or basic option where you get the opportunity to use some of the features the platform offers. That way, you get a glimpse of what the platform offers.
Speak with a sales representative to give you discounts especially if you’re purchasing for the first time. They should give the ‘newcomer treatment’. Also, keep an eye out for promotions or special offers so you can get the best value for your needs.
All plans are not the same. That includes the features and prices. So, consider your budget, editing requirements, and desired level of customization as you browse through each plan tier. Make sure you’re choosing what aligns with your needs and budget.
When you choose the per-month payment method, you are charged more by the company. However, yearly plans typically come with discounted pricing.
Be on the lookout for any updates concerning Magisto’s pricing. Also, watch out for new features, and upcoming promotions. Subscribe to their newsletter and follow them on social media so you can be aware of any changes that come.
If you’re seeking features that are not fully covered within any of Magisto’s plans, you can speak with the sales team to negotiate your contract. Tell them your specific needs and don’t forget to negotiate pricing.
GET SMARTER >>> Wistia vs Vidyard Video Marketing Software
For starters, Magisto offers you a free trial where you can try your hands on the platform even if you have no money.
So, can you afford Magisto’s prices? Well, in a sense, yes.
But, it goes beyond simply accessing the free trial version. What happens after the trial period elapses? Can you afford to upgrade to the paid plans?
To answer these questions, start by considering your budget.
Then check your video marketing goals.
Don’t forget to write down the features you need within a plan in the long run. Remember, Magisto’s flat rate prices start from $9.99 per month.
So, can you afford Magisto’s pricing? It’s all up to you to evaluate whether Magisto’s pricing fits within your budget and provides the value you’re looking for in video marketing platforms.
First off, Magisto video marketing isn’t a waste of time. The platform can be a valuable tool for enhancing your marketing efforts and reaching your target audience if done correctly.
Remember, Magisto is AI-power; utilizing AI algorithms to automate your video editing and marketing processes. You get customizable templates, social media integrations, mobile accessibility, and lots more.
The Bottom Line
Buy Magisto. It’s a great choice for your video marketing needs.
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