Mailchimp vs Brevo (April 2025)

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April 4, 2025

Our Verdict

In the comparison between Mailchimp and Brevo, each platform showcases distinct strengths tailored to diverse business needs. Mailchimp shines with its intuitive interface, robust email marketing features, and extensive third-party integrations, offering a user-friendly platform suitable for businesses of all sizes.

Conversely, Brevo stands out with its comprehensive CRM capabilities, including automation workflows, transactional messages, and SMS marketing, making it a versatile solution for businesses seeking integrated marketing and customer management.

While both platforms excel in their respective domains, Mailchimp prioritizes simplicity and accessibility, making it an ideal choice for businesses looking for efficient email marketing solutions. On the other hand, Brevo targets businesses requiring advanced CRM functionalities, offering a comprehensive suite of tools for personalized customer engagement and relationship management.

Ultimately, the decision between Mailchimp and Brevo depends on the specific requirements and scale of your business, with Mailchimp offering seamless email marketing and integration, while Brevo caters to businesses needing sophisticated CRM capabilities for enhanced customer relationships.

Why Choose Mailchimp

Who Mailchimp Is Best For

Mailchimp is the ideal choice if you:

Require a versatile and user-friendly email marketing platform that caters to businesses of all sizes, from startups to enterprises.
Seek robust automation features to streamline your email campaigns and engage with your audience effectively.
Need integration capabilities with a variety of third-party applications to enhance your marketing efforts and data synchronization.
Desire customizable email templates and advanced segmentation options for targeted and personalized marketing campaigns.
Want access to detailed analytics and reporting to track the performance of your email campaigns and make data-driven decisions.

MORE >>> MailChimp Email Marketing Software Review

Who Mailchimp Is Not Right For

Mailchimp might not be the right choice if you:

Require comprehensive CRM functionalities beyond basic email marketing capabilities.
Prefer a platform with more advanced project management features or industry-specific functionalities.
Seek extensive customization options for email templates or campaign workflows beyond the standard offerings.
Need support for complex marketing automation workflows or transactional email capabilities.
Desire a platform with deep integration capabilities with specific third-party applications not supported by Mailchimp’s ecosystem.

Why Choose Brevo

Who Brevo Is Best For

Brevo is an optimal choice for you if you:

Seek a versatile CRM solution tailored to personalized customer engagement and efficient marketing automation.
Require advanced segmentation and automation functionalities to precisely target contacts and streamline marketing efforts.
Value a user-friendly platform boasting an intuitive UI and comprehensive support for various communication channels such as email, SMS, WhatsApp, and chat.
Need efficient transactional email management and trigger-based messaging capabilities for seamless customer communication.

Who Brevo Is Not Right For

Brevo might not be the right fit if you:

Need a software accommodating an unlimited number of users, as Brevo imposes user caps even at its highest plan levels.
Require an extensive customization options for automated workflows or transactional messages beyond the standard templates provided.
Prefer a CRM software with a more traditional or extensively customizable user interface, as Brevo leans towards a modern, but relatively fixed, user experience layout.
Seek deep integration capabilities with a wide array of third-party applications not supported by Brevo’s ecosystem.
Desire advanced features such as detailed project management or industry-specific functionalities without the need to upgrade to higher-cost plans.

Main Differences

Ideal For

Mailchimp is ideal for you if you seek a comprehensive and user-friendly email marketing platform with robust analytics and reporting tools. It offers a variety of customizable templates and advanced automation features, making it perfect for small to medium-sized businesses aiming to enhance their marketing efforts. Additionally, Mailchimp’s seamless integration with numerous third-party applications provides versatility and scalability for growing businesses.

Brevo, on the other hand, is suited for those needing an all-in-one CRM solution that excels in personalized customer engagement and marketing automation. Its advanced segmentation and trigger-based messaging capabilities are perfect for businesses looking to streamline communication across multiple channels, including email, SMS, WhatsApp, and chat. Brevo’s intuitive user interface and support for transactional emails make it an excellent choice for businesses aiming for efficient and targeted marketing.

Pricing

Mailchimp offers a variety of pricing plans tailored to different business needs. The Free plan provides basic email marketing tools for up to 500 contacts, making it ideal for startups and small businesses. The Essentials plan starts at $13 per month and includes additional features such as A/B testing and 24/7 email support. The Standard plan, at $20 per month, offers more advanced automations and detailed analytics. For larger businesses requiring extensive customization and support, the Premium plan starts at $350 per month.

Brevo also presents a range of pricing options. The Free plan allows you to send up to 300 emails per day, suitable for small businesses or those just starting with email marketing. The Starter plan, at $25 per month, removes daily sending limits and offers up to 20,000 emails per month. The Business plan, starting at $65 per month, includes advanced reporting, marketing automation, and priority phone support. For enterprises, the BrevoPlus plan provides tailored pricing and features based on specific needs, including personalized support and advanced integrations.

Integration

Mailchimp offers extensive integration capabilities, connecting seamlessly with popular platforms like Shopify, WordPress, and Salesforce. This allows you to sync your customer data, automate your marketing workflows, and enhance your e-commerce operations. Additionally, Mailchimp supports integration with over 250 apps, making it easy to expand its functionality to fit your specific business needs.

Brevo also excels in integrations, connecting with tools such as WordPress, Pipedrive, and Google Analytics. With the ability to integrate with over 6,000 apps through Zapier, Brevo ensures that your marketing efforts are cohesive and data-driven. The platform’s API allows for custom integrations, making it a versatile choice for businesses looking to enhance their marketing stack and streamline operations.

Standout Features

Mailchimp stands out with its user-friendly interface, comprehensive email marketing tools, and advanced audience segmentation capabilities. It offers powerful automation features, enabling you to create personalized customer journeys with ease. Additionally, Mailchimp’s extensive template library and design tools help you craft visually appealing emails that engage your audience.

Brevo, on the other hand, excels with its robust automation workflows and multi-channel marketing options, including email, SMS, WhatsApp, and chat. Its detailed reporting and analytics provide deep insights into your campaigns’ performance, helping you optimize for better results. Brevo also offers advanced personalization and segmentation features, ensuring your messages reach the right audience at the right time.

PRO TIPS >>> Best Email Marketing Software for Security and Compliance

Standout Features

Mailchimp

Leverage powerful email marketing tools that enable you to create, send, and analyze email campaigns with ease.
Utilize advanced audience segmentation capabilities to target specific groups and improve campaign effectiveness.
Access a wide range of customizable templates and an intuitive drag-and-drop email builder to create professional emails.
Integrate with numerous third-party applications, enhancing your marketing efforts and data synchronization.
Benefit from robust automation features that allow you to set up workflows for onboarding, follow-ups, and customer retention.
Analyze detailed performance reports and insights to make data-driven decisions and optimize your marketing strategies.

Brevo

Automate marketing campaigns across multiple channels, including email, SMS, WhatsApp, and chat, for comprehensive outreach.
Implement advanced segmentation and personalization to deliver targeted messages and enhance customer engagement.
Utilize an intuitive UI and straightforward setup process, making it easy for users to navigate and leverage the platform’s features.
Manage transactional emails efficiently with robust tools for monitoring, tracking, and customizing trigger-based messages.
Create detailed automation workflows using a user-friendly builder, enabling you to streamline and optimize customer interactions.
Access a variety of pre-built automated sequences, saving time and effort in setting up common marketing scenarios.

Pros and Cons of Mailchimp

Pros of Mailchimp

Simplifies email marketing with a powerful, intuitive platform featuring customizable templates and a user-friendly drag-and-drop editor.
Enhances targeting through advanced audience segmentation and personalization capabilities.
Supports extensive integration with numerous third-party applications and tools, expanding marketing possibilities.
Provides detailed performance metrics and reports to inform data-driven decision-making and campaign optimization.
Manages marketing efforts efficiently by combining email marketing, social media advertising, and landing pages into an all-in-one platform.

Cons of Mailchimp

Increases costs as subscriber lists grow, potentially making it more expensive than other email marketing tools.
Limits advanced customization options for templates and emails beyond the standard editor.
Experiences occasional deliverability issues, affecting email campaign success.
Restricts some advanced reporting and analytics features to higher-tier plans.
Provides limited customer support, primarily through email and chat, which may not be sufficient for all users.
Offers limited flexibility in automation workflows, which may not accommodate highly complex scenarios.

Pros and Cons of Brevo

Pros of Brevo

Offers affordable pricing plans that cater to businesses of all sizes, providing excellent value for money.
Provides a user-friendly interface that simplifies the creation and management of email campaigns.
Features robust automation tools that streamline workflows and enhance customer engagement.
Includes advanced segmentation and personalization options to target your audience more effectively.
Delivers comprehensive reporting and analytics tools to measure campaign performance and optimize strategies.
Integrates seamlessly with various third-party applications and tools to enhance your marketing capabilities.

Cons of Brevo

Limits advanced customization options for email templates beyond the standard offerings.
Experiences occasional deliverability issues, which can affect the success of your email campaigns.
Offers a less extensive range of integrations with niche third-party applications.
Constrains automation workflow capabilities for highly complex scenarios.
Provides limited phone support, relying mainly on email and chat support, which may not be sufficient for all users.

GET SMARTER >>> HubSpot Email Marketing Software Review

Customer Reviews

Mailchimp receives praise for its intuitive interface, comprehensive email marketing features, and extensive integration options, earning it an impressive 4.5 out of 5 rating on GetApp. However, some users note higher costs as a downside, along with occasional deliverability issues.

Conversely, Brevo garners positive feedback for its ease of use, robust marketing automation capabilities, and strong customer support, resulting in a solid 4.2 out of 5 rating on Trustpilot. Nevertheless, users mention a learning curve and limited customization options as drawbacks. Overall, Mailchimp appeals to businesses seeking a user-friendly email marketing solution, while Brevo caters to those prioritizing automation and support.

Competitors

GetResponse

Known for its robust automation capabilities and extensive list management features, GetResponse caters to businesses of all sizes looking to streamline their email marketing efforts. It offers a variety of templates, A/B testing, and analytics tools to optimize campaign performance.

Sendinblue

Similar to Mailchimp, Sendinblue provides email marketing, SMS marketing, and marketing automation tools. It offers customizable templates, advanced segmentation, and transactional email features, making it a suitable option for businesses looking for an all-in-one marketing solution.

ActiveCampaign

Known for its powerful marketing automation and CRM capabilities, ActiveCampaign caters to businesses looking to personalize their marketing campaigns and automate repetitive tasks. It offers advanced segmentation, A/B testing, and integrations with third-party applications to enhance marketing efforts.

HubSpot CRM

With its robust CRM platform and comprehensive marketing tools, HubSpot CRM helps businesses manage customer relationships and streamline marketing efforts. It offers features such as email marketing, lead scoring, and analytics to optimize sales and marketing strategies.

Pro Tips

Use Mailchimp’s guides and tutorials to enhance your skills.
Explore Mailchimp’s commission-free options if it’s available.
Manage campaigns on-the-go with Mailchimp’s mobile app.
Consider investing in fractional shares through Mailchimp.
Utilize Mailchimp’s tools for market analysis and trend tracking.
Leverage Brevo’s training sessions and webinars.
Manage customer relationships on-the-go with Brevo’s app.
Maximize Brevo’s charts for sales data visualization.

Recap

In comparing Mailchimp and Brevo, Mailchimp stands out for its robust email marketing features, offering customizable templates, advanced audience segmentation, and comprehensive automation tools. It excels in providing a user-friendly interface and extensive integration options with third-party applications.

On the other hand, Brevo focuses on customer relationship management (CRM), offering tools for managing customer interactions, sales pipelines, and marketing campaigns. Brevo provides customizable solutions tailored to businesses’ specific needs, with features like advanced charting tools and real-time data updates. Ultimately, the choice between Mailchimp and Brevo depends on whether your priority lies in email marketing or CRM functionality, as both platforms offer distinct strengths in their respective areas.

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Mailchimp vs Brevo (April 2025)

Table of Contents

Our Verdict

Why Choose Mailchimp

Why Choose Brevo

Main Differences

Standout Features

Brevo

Pros and Cons of Mailchimp

Pros of Mailchimp

Cons of Mailchimp

Pros and Cons of Brevo

Pros of Brevo

Cons of Brevo

Customer Reviews

Competitors

GetResponse

Sendinblue

ActiveCampaign

HubSpot CRM

Pro Tips

Recap

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