Salesforce Marketing Cloud Email Marketing vs Omnisend (April 2025)

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April 4, 2025

Our Verdict

When it comes to choosing between Salesforce Marketing Cloud Email Marketing and Omnisend, the decision hinges on your specific business needs and goals. In the realm of email marketing platforms, the choice between Salesforce Marketing Cloud Email Marketing and Omnisend isn’t just about picking a tool—it’s about shaping the trajectory of your business’s success. Your decision carries the weight of your brand’s outreach, engagement, and ultimately, its growth.

If your business operates at an enterprise level and requires advanced automation, integration with the Salesforce ecosystem, extensive analytics, and scalability, Salesforce Marketing Cloud Email Marketing may be the better option. It offers robust features tailored for large-scale marketing operations, making it ideal for businesses with complex marketing needs and a larger budget.

However, if you prioritize omnichannel marketing capabilities, a user-friendly interface, advanced segmentation, and flexible pricing plans, then, consider Omnisend may be the preferred choice. It caters to businesses of all sizes, offering versatility and affordability without compromising on features and functionality.

Discover more about Salesforce and Omnisend Marketing Cloud Email Marketing as you read on.

Why Choose Salesforce Marketing Cloud Email Marketing

Who Salesforce Marketing Cloud Email Marketing Is Best For?

Consider Salesforce for your Cloud Email Marketing if you:

Operate at an enterprise scale with extensive marketing operations and a large customer base and need robust features and capabilities that aids you to effectively manage and execute complex marketing campaigns.
Require Advanced Automation to create highly targeted and personalized email campaigns tailored to individual customer preferences and behaviors.
Want Seamless Integration with Salesforce Ecosystem such as Salesforce CRM or other Salesforce products in order for you to enjoy a unified platform for marketing and sales teams to collaborate and leverage data-driven insights.
Value extensive analytics and reporting features that enable you to track the performance of your various email campaigns, measure ROI, and derive actionable insights to optimize future marketing strategies.
Need email marketing platforms that offers the scalability and customization options to meet evolving needs and objectives, ensuring flexibility and agility in adapting to changing market dynamics.

MORE >>> HubSpot Email Marketing: Get It or Not?

Who Salesforce Marketing Cloud Email Marketing Isn't Right For?

Avoid Salesforce Marketing Cloud Email Marketing if you:

Operates on a smaller scale and doesn’t need the extensive features and capabilities tailored for enterprise-level marketing operations, as it can lead to unnecessary complexity and higher costs.
Prioritize simplicity plus user-friendly interface and straightforward setup process, other email marketing platforms may better suit your needs.
Have Budget Constraints, it is preferable for you to explore alternative solutions with more affordable pricing plans.
Do not have any need for Salesforce Ecosystem, the integration capabilities may not provide significant added value.

Why Choose Omnisend

Who Omnisend Is Best For?

Opt for Omnisend if you:

Value a straightforward platform with user-friendly interface that allows you to create and launch email campaigns with ease, without the need for extensive training or technical expertise.
Want to go beyond traditional email marketing and leverage multiple channels, including SMS, social media, and push notifications, to engage with your audience effectively.
Require automation workflows and advanced segmentation tools that can allow you to deliver personalized messages to your audience at the right time and on the right channel, whether you’re nurturing leads, re-engaging dormant customers, or sending targeted promotions.
Operate a Small to Medium-Sized Business with limited marketing resources and budgets and you want access to tools and functionalities that can help you scale your marketing without breaking the bank.

Who Omnisend Isn't Right For?

Explore alternative options instead of Omnisend if you:

Require Advanced Enterprise Features and capabilities beyond what Omnisend offers to cater for your complex marketing needs.
Need Tight Integration with Specific E-commerce Platforms not fully supported by Omnisend.
Desire more advanced analytics capabilities or in-depth reporting functionalities to measure the performance of your email marketing campaigns and derive actionable insights.
Seek Industry-Specific Solutions because your business operates within a specific industry or niche market that has unique marketing requirements and challenges.
Require a higher degree of customization or more flexibility in designing and executing your email marketing campaigns.

Main Differences

Salesforce

Omnisend

Ideal For

You if you:

Manage large enterprises with complex sales processes.

Seek for a highly customizable CRM solution.

Require advanced analytics and reporting features.

Need of a comprehensive suite of sales, marketing, and service tools

Desire to streamline and automate your business processes

Want a scalable CRM solution that can grow with your business.

You if you:

Run E-commerce businesses looking for an all-in-one marketing automation platform.

Focus on email marketing and automation for your online store.

Want to create personalized and targeted email campaigns.

Desire to increase customer engagement and retention through omnichannel marketing.

Want to automate your marketing efforts for better efficiency.

Pricing

Pricing: Various plans based on features.

Free Plan: Limited features, supports up to 250 contacts and 500 emails or 60 SMS messages per month.

Standard Plan ($16/month): Suitable for 500 contacts.

Pro Plan ($59/month): Suitable for 500 contacts, includes SMS marketing.

Standout Features

Salesforce offers a comprehensive suite of CRM tools and solutions for sales, marketing, customer service, and more, providing a one-stop platform for all customer-related activities.

Salesforce is highly customizable, allowing businesses to tailor the CRM system to their specific needs and requirements, ensuring flexibility and scalability.

Salesforce seamlessly integrates with a wide range of third-party applications and tools, enabling businesses to connect Salesforce with other systems for a more streamlined workflow.

Salesforce provides advanced analytics and reporting capabilities, allowing businesses to gain valuable insights from their data and make data-driven decisions to drive success.

Salesforce is scalable and can grow with businesses of all sizes, from small startups to large enterprises, ensuring that the CRM system can adapt to the changing needs of the organization.

Omnisend stands out for its omnichannel marketing approach, allowing businesses to engage customers across multiple channels like email, SMS, web push notifications, and more, creating a cohesive and personalized customer experience.

Omnisend is specifically tailored for e-commerce businesses, offering features and tools designed to enhance marketing efforts for online stores and increase conversions and sales.

Omnisend excels in automation capabilities, enabling businesses to create automated workflows for various marketing activities, such as abandoned cart recovery, welcome sequences, and order follow-ups, saving time and improving efficiency.

Omnisend emphasizes personalization in marketing campaigns, enabling businesses to create targeted and personalized messages based on customer behavior and preferences, increasing engagement and customer loyalty.

Omnisend integrates seamlessly with popular e-commerce platforms like Shopify, Magento, WooCommerce, and more, providing a smooth integration process and synchronization of data for effective marketing campaigns.

Standout Features

Salesforce Marketing Cloud Email Marketing Standout Features

Advanced Automation

Salesforce Marketing Cloud Email Marketing offers sophisticated automation capabilities, allowing businesses to create complex, multi-step automation workflows tailored to specific customer behaviors and preferences. From welcome series to post-purchase follow-ups, the platform enables automated email journeys that enhance engagement and drive conversions.

Integration with Salesforce Ecosystem

Another of the standout features of Salesforce Marketing Cloud Email Marketing is its seamless integration with the broader Salesforce ecosystem, including Salesforce CRM and other Salesforce products. This integration provides access to a wealth of customer data, enabling personalized and targeted email campaigns based on CRM insights.

Extensive Analytics and Reporting

The platform offers comprehensive analytics and reporting features that empower businesses to track the performance of their email campaigns in real-time. From email open rates to click-through rates and conversion metrics, Salesforce Marketing Cloud Email Marketing provides actionable insights to optimize campaign effectiveness and ROI.

Scalability and Customization

Designed for enterprise-level businesses, Salesforce Marketing Cloud Email Marketing offers scalability and customization options to meet the needs of growing organizations. Whether you’re managing a global marketing campaign or segmenting your audience for personalized messaging, the platform provides the flexibility and scalability to support your marketing initiatives.

PRO TIPS >>> How to Build Email Marketing Software

Omnisend Standout Features

Omnichannel Marketing Capabilities

Omnisend stands out for its omnichannel marketing approach, allowing businesses to engage with their audience across multiple channels, including email, SMS, social media, and more. The platform enables seamless communication with customers wherever they are, ensuring consistent messaging and brand experience across all touchpoints.

User-Friendly Campaign Builder

With its intuitive campaign builder, Omnisend makes it easy for you to create visually appealing and engaging email campaigns without the need for extensive design or coding skills. The drag-and-drop interface, pre-built templates, and customizable elements streamline the campaign creation process, saving time and effort.

Advanced Segmentation and Personalization

Omnisend offers advanced segmentation and personalization tools that enable businesses to deliver highly targeted and relevant messages to their audience. By segmenting customers based on their behaviour, preferences, and demographics, you can create personalized experiences for your customers that drive engagement and conversions.

Flexible Pricing Plans

Omnisend provides flexible pricing plans that cater to businesses of all sizes and budgets. Whether you’re a small startup or a growing enterprise, the platform offers scalable pricing options that align with your needs and objectives, making it accessible to businesses with varying financial resources.

Pros and Cons of Salesforce Marketing Cloud Email Marketing

Pros

Offers robust automation capabilities, allowing your businesses to create complex, personalized email journeys based on customer behaviors and triggers.
Integrates seamlessly with Salesforce CRM and other Salesforce products.
Provides comprehensive analytics and reporting features that allow businesses to track the performance of their email campaigns in real-time.
Offers scalability and customization options to meet the needs of growing organizations.

Cons

Has a higher entry cost compared to other email marketing platforms.
Has a platform with extensive features and functionalities that can result in a steep learning curve for users, particularly those new to email marketing or unfamiliar with the Salesforce ecosystem.
Require careful planning and configuration which later becomes time-consuming.

Pros and Cons of Omnisend

Pros

Excels in offering omnichannel marketing capabilities, allowing businesses to engage with their audience across multiple channels such as email, SMS, social media, and more.
Features a user-friendly interface and intuitive campaign builder that makes it easy for your businesses to create visually appealing and engaging email campaigns without the need for extensive design or coding skills.
Provides advanced segmentation and personalization tools that enable businesses to deliver highly targeted and relevant messages to their audience.
Offers flexible pricing plans that align with your needs and objectives, making it accessible to businesses with varying financial resources.

Cons

Lack the scalability and advanced features required by larger enterprise-level organizations with complex marketing needs.
Does not offer the same level of depth and granularity as some enterprise-level solutions.
Does not offer as extensive integration options as some other email marketing platforms.
Does not provide the same level of support for complex marketing operations and advanced automation scenarios as some enterprise-level solutions.

GET SMARTER >>> MailChimp Email Marketing Software Review

Customer Reviews

In evaluating email marketing platforms, both Omnisend and Salesforce Marketing Cloud present distinct advantages and drawbacks. Omnisend, rated 5.1 out of 10 on TrustRadius, impresses with its user-friendly interface and versatile features, notably its intuitive campaign builder and omnichannel marketing capabilities.

However, some users note limitations, particularly in the analytics and reporting functions. Conversely, Salesforce Marketing Cloud, rated 7.7 out of 10 on TrustRadius, shines with its advanced automation, seamless integration with the Salesforce ecosystem, and extensive analytics. Despite its higher cost and initial learning curve, its scalability and customization options offer significant value.

Competitors

Mailchimp

Mailchimp is a widely-used email marketing platform known for its user-friendly interface, extensive feature set, and affordability. It offers automation, segmentation, and analytics tools suitable for businesses of all sizes.

HubSpot

HubSpot offers a comprehensive marketing automation platform that includes email marketing, CRM, and other marketing tools. It provides robust features for lead nurturing, segmentation, and personalization.

Klaviyo

Klaviyo specializes in email marketing for e-commerce businesses, offering advanced segmentation, automation, and personalization features tailored for online retailers. It integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce.

Sendinblue

Sendinblue provides email marketing and marketing automation solutions with a focus on simplicity and affordability. It offers features such as email campaigns, transactional emails, and SMS marketing.

Campaign Monitor

Campaign Monitor provides email marketing and automation solutions with a focus on simplicity and design. It offers features such as drag-and-drop campaign builder, advanced analytics, and customer journey mapping.

Pro Tips

Define your marketing objectives, target audience, and key performance indicators (KPIs) clearly before selecting an email marketing platform. Understanding your goals will help you choose a platform that aligns with your business needs and objectives.
Take Advantage of Free Trials/Demos as most email marketing platforms offer free trials or demos that allow you to explore their features and functionalities before making a commitment. Take advantage of these opportunities to test drive the platforms and assess their suitability for your business.
Consider the integration capabilities of each email marketing platform if you’re already using other marketing tools or platforms (such as CRM systems or e-commerce platforms). Choose a platform that seamlessly integrates with your existing systems to streamline workflows and data management.
Consider the scalability of the email marketing platform, especially if your business is growing rapidly or has fluctuating email marketing needs. Choose a platform that can accommodate your future growth and scalability requirements without compromising performance or usability.
Look for email marketing platforms that offer comprehensive customer support, training resources, and documentation. Having access to dedicated support teams, online tutorials, and knowledge bases can help you maximize the value of the platform and troubleshoot any issues that may arise.
Focus email deliverability as it is critical to the success of your email marketing campaigns. Choose a platform with a strong reputation for deliverability and compliance with email regulations (such as GDPR and CAN-SPAM) to ensure that your emails reach your subscribers’ inboxes.
Prioritize personalization as a key to engaging your audience and driving conversions. Look for email marketing platforms that offer advanced segmentation, automation, and personalization features to deliver targeted and relevant content to your subscribers based on their preferences and behaviors.
Track and analyze performance metrics such as open rates, click-through rates, conversion rates, and ROI to measure the effectiveness of your email marketing campaigns. Use these insights to optimize your strategies, refine your messaging, and improve campaign performance over time.

Recap

In conclusion, both Salesforce Marketing Cloud Email Marketing and Omnisend offer powerful solutions for email marketing, each with its own strengths and weaknesses. Salesforce Marketing Cloud Email Marketing caters to enterprise-level businesses with its extensive features and integration capabilities, while Omnisend appeals to businesses of all sizes with its simplicity and omnichannel approach. Ultimately, the choice between the two platforms depends on your specific business needs, budget, and growth objectives.

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Salesforce Marketing Cloud Email Marketing vs Omnisend (April 2025)

Table of Contents

Our Verdict

Why Choose Salesforce Marketing Cloud Email Marketing

Why Choose Omnisend

Main Differences

Standout Features

Omnisend Standout Features

Pros and Cons of Salesforce Marketing Cloud Email Marketing

Pros

Cons

Pros and Cons of Omnisend

Pros

Cons

Customer Reviews

Competitors

Pro Tips

Recap

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