Salesforce Marketing Cloud Email Marketing vs Zoho Campaigns (April 2025)
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KONNECT KIWI EDITORS
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- April 10, 2025
KONNECT KIWI EDITORS
Salesforce Marketing Cloud Email Marketing is the clear winner if your priority is unparalleled scalability and sophisticated features. However, if you prioritize cost-effectiveness and ease of use, Zoho Campaigns shine like the sun.
Actually, Marketing Cloud Email Marketing, powered by Salesforce, stands out for its advanced automation, robust analytics, and deep integration with a wide array of Salesforce products, making it the best choice to explore for your large enterprise if it seeks comprehensive, data-driven campaigns.
Zoho Campaigns offers a more budget-friendly solution with an intuitive interface and seamless integration with Zoho’s suite of tools. Embrace Zoho Campaigns if you run a small or mid-sized business and you want an effective and straightforward email marketing.
Adopt Salesforce Marketing Cloud Email Marketing if you’re someone who:
Consider other alternatives in the market if you’re someone who:
Explore the perks Zoho Campaigns hold if you’re an individual who:
Keep searching for a better alternative if you’re someone who:
| Salesforce Marketing Cloud Email Marketing | Zoho Campaigns | |||
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Ideal For |
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Standout Features |
Integration with CRM and third-party data sources |
SMS integration |
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Pricing |
Salesforce Marketing Cloud doesn't offer standalone email marketing pricing. Its pricing structure revolves around tiered plans that include email marketing alongside other features like marketing automation, data analysis, and journey building. This is a quick overview of its pricing:
Remember that the exact pricing depends on your specific needs. So contact Salesforce for a quote. When it comes Salesforce pricing, you want to consider:
Availability of discounts for annual contracts. |
Zoho Campaigns offers a few different pricing options to fit your email marketing needs: Free Forever Plan: This plan is suitable if you're just starting out or with a small subscriber list (up to 2,000 contacts). It allows you to send up to 6,000 emails per month. You get basic features like signup forms, email templates, reports, and analytics. Pay-As-You-Go Plan: This option is ideal if you send emails only occasionally. You purchase email credits and use them for your campaigns. Standard Plan: This plan starts at $96 per month and includes everything in the free plan. You get unlimited emails, advanced features like A/B testing and dynamic content, and advanced segmentation and scheduling options. Professional Plan: Zoho doesn't publicly list the pricing for this plan, but it offers even more advanced features than the Standard plan. Explore this option if you have high-volume email marketing needs. Remember that there's a free trial available so you can test out the service before committing to a paid plan. Zoho also offers a separate pricing structure for SMS marketing using 10DLC. |
Salesforce Marketing Cloud allows you to personalize emails extensively based on customer data, behaviors, preferences, and interactions. This is a tool you need for creation of highly targeted and relevant email campaigns, resulting in increased engagement and conversions.
With Marketing Cloud’s Automation Studio and Journey Builder, you can design and automate complex email journeys that adapt to customer actions and behaviors in real-time. Instead of worrying about how to deliver timely and personalized messages and improve customer satisfaction and retention, you allow Salesforce handle the tasks for you and focus on other aspects of your business
Marketing Cloud offers dynamic content features that allows you to easily create emails with content blocks that change based on recipient attributes, such as location, past purchases, or demographics.
Salesforce Marketing Cloud provides robust analytics and reporting tools you can leverage to track the performance of your email campaigns in real-time.
PRO TIPS >>> Best Email Marketing Software for Integrations
Think of setting up emails to go out automatically based on what your subscribers do or when certain dates roll around. With Zoho Campaigns, you can do just that, saving you time and ensuring your messages hit the right inbox at the right moment.
If you want to tailor your emails precisely to different groups within your audience, Zoho Campaigns lets you do just that. Segment your list based on demographics, behavior, or engagement levels to send super-targeted, personalized messages that resonate with each recipient.
Zoho Campaigns makes it easy to find out which subject line or content layout works best. Feel free to experiment with different elements of your emails using A/B testing and discover the winning formula for higher engagement and conversions.
Numbers tell a story, and Zoho Campaigns helps you read it. Dive into detailed analytics and reports to track open rates, click-through rates, and conversions. Use these insights to fine-tune your strategies and make your future campaigns even more effective.
Stand out in your subscribers’ inboxes with Zoho Campaigns’ collection of responsive email templates. These templates look great on any device, whether the recipient views them on a desktop, tablet, or smartphone. Plus, you can customize these templates to match your brand’s style and messaging, giving your emails a professional and polished appearance every time.
GET SMARTER >>> Salesforce Marketing Cloud Email Marketing vs Omnisend
Salesforce doesn’t have a reputable standing according to its customers’ reviews on TrustPilot. It has a bad rating of 1.2/5-star based on 432 reviews. Zoho, on the other hand, attracts an excellent rating of 4.3 out of 5 stars based on 4,756 customer reviews on TrustPilot. Customers praise Zoho for exceeding their expectations and providing the services they require
Mailchimp is a versatile email marketing platform that simplifies your marketing efforts. With its user-friendly interface and robust features, Mailchimp empowers you to create, send, and track email campaigns with ease. Whether you’re a small business owner, a freelancer, or a marketing professional, Mailchimp offers customizable templates, audience segmentation tools, and insightful analytics to help you connect with your audience and drive results. Plus, its integrations with other platforms make it a seamless addition to your marketing toolkit. With Mailchimp, you can effectively engage your subscribers and grow your business through targeted email marketing strategies.
Adobe Marketo Engage is a robust marketing automation platform that transforms how you engage with your audience throughout their journey. With Adobe Marketo Engage, you can create personalized campaigns, nurture leads, and drive revenue through targeted marketing efforts. Its intuitive interface and powerful features enable you to streamline your marketing processes, from lead generation to customer retention. Whether you’re a small business or a large enterprise, Adobe Marketo Engage empowers you to create meaningful connections with your audience and drive measurable results for your business.
When deciding between Salesforce Marketing Cloud Email and Zoho Campaigns, consider the scale and complexity of your marketing efforts, the depth of integration with your existing systems, your budget constraints, and the user experience for your team.
If you need advanced features and scalability, Salesforce Marketing Cloud Email is the way to go, especially if you’re already using Salesforce products. However, if you’re a smaller business looking for a simpler, more budget-friendly solution with good integration capabilities and user-friendly interface, Zoho Campaigns is the better fit. Take the time to evaluate your specific needs and priorities to make the best choice for your marketing strategy.
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